2025/2026 BA-BSEMO2591U Sustainable Management of Culture and Tourism Services, 1st Year Project
English Title | |
Sustainable Management of Culture and Tourism Services, 1st Year Project |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Quarter |
Start time of the course | Fourth Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Service and Markets
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Course coordinator | |
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Main academic disciplines | |
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Teaching methods | |
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Last updated on 26-06-2025 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||||||||
At the end of this course, the students should be
able to:
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Course prerequisites | ||||||||||||||||||||||||||||||
English language skills equal to B2 level (CEFR) and math skills equal to Danish level B are recommended | ||||||||||||||||||||||||||||||
Examination | ||||||||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||||||||
This course aims to equip students with the tools, concepts, and theories needed to navigate the specific challenges that arise in the sustainable management of culture and tourism industries. Students will explore the evolving landscape of the tourism and creative industries and the management of cultural institutions, delving into the intricate demands and challenges associated with the sustainable planning, development, and delivery of tourism and cultural services. The course highlights the common challenges these sectors face, such as managing the creativity of specialized professionals and frontline employees and dealing with uncertain external environments shaped by shifting consumer tastes, new policies, and growing sustainability demands. By the end of the course, students will have a deeper understanding of the managerial strategies needed to overcome the complexities of the culture and tourism sectors, ensuring they are well-prepared to address current industry trends and future sustainability challenges. |
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Research-based teaching | ||||||||||||||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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Description of the teaching methods | ||||||||||||||||||||||||||||||
Teaching methods will combine class lectures and discussions for eliciting the concepts, theories and models. Students are expected to take an active part in the class discussions and exercises. Most exercises will be in small groups where preparation is essential. Group presentations and plenary discussions are vital to the success of the course. Lecture plans, cases and questions for preparation will be posted at CBS Canvas. | ||||||||||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||||||||||
Forms of continuous feedback are essential parts of the course and will be provided through interactive activities in class, student presentations and peer-to-peer feedback exercises allowing the students to practice and discuss cultural and tourism organization and theory-specific challenges. Moreover, students will receive feedback through project supervision in their groups. | ||||||||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||||||||||
This is not a final list of literature and should be taken as a
general orientation:
Valente, M. (2017). Corporate responsibility strategies for sustainability. Ch. 4 in: Rasche, A., Morsing, M. & Moon, J. (Eds.). Corporate social responsibility – Strategy, communication, governance (pp. 86-109). St Ives: Cambridge University.
Agostino, D., Arnaboldi, M., & Lampis, A. (2020). Italian state museums during the COVID-19 crisis: from onsite closure to online openness. Museum Management and Curatorship, 35:4, 362-372.
Zhang, CX, Xiao, H., Morgan, N., & Ly, TP (2018). Politics of memories: Identity construction in museums. Annals of Tourism Research, 73, 116-130.
Samaroudi, M., Rodriguez Echavarria, K., & Perry. L. (2020).
Heritage in lockdown: digital provision of memory institutions in
the UK and US of America during the COVID-19 pandemic, Museum
Management and Curatorship, 35:4, 337-361
Halkier, H. (2014). Innovation and Destination Governance in Denmark: Tourism, Policy Networks and Spatial Development. European Planning Studies, 22 (8), 1659-1670.
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