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2025/2026  BA-BSEMO2593U  Contemporary Issues for Culture and Tourism Demand

English Title
Contemporary Issues for Culture and Tourism Demand

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Programme Bachelor of Science in Business Administration and Service Management
Course coordinator
  • Ana Maria Munar - Department of Business Humanities and Law (BHL)
Main academic disciplines
  • Customer behaviour
  • Experience economy
  • Cultural studies
Teaching methods
  • Blended learning
Last updated on 26-06-2025

Relevant links
Learning objectives
  • • Critically apply theories and concepts to analyse trends and development of culture and tourism demand
  • Select and apply appropriate methodological frameworks to examine questions of culture and tourism experiences
  • Analyse and discuss theoretical implications, and present managerial recommendations on culture and tourism consumption
  • Write and present to audiences an analysis of culture and tourism demand
Examination
Contemporary Issues for Culture and Tourism Demand:
Exam ECTS 7,5
Examination form Active participation

The completion of this course is based on active student participation in class. The course will be considered as passed if the students participation - based on an overall assessment - in the class activities fulfill the learning objectives of the course. The individual student’s participation is assessed by the teacher.
The student must participate in A combination of assignment and presentation
Individual or group exam Individual exam
Grading scale Pass / Fail
Examiner(s) Assessed solely by the teacher
Exam period Spring
Make-up exam/re-exam Oral exam
Duration: 20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time: No preparation
Examiner(s): If it is an internal examination, there will be a second internal examiner at the re-exam. If it is an external examination, there will be an external examiner.
Description of activities
A combination of assignment and presentation: Complete a minimum of two written reflexive assignments and give a group presentation in class

GenAI will be permitted as per CBS’s general guidelines. Students must declare their use where required, and improper use (e.g., inserting AI-generated content without citation) will be considered an academic integrity violation.
Course content, structure and pedagogical approach

This course deals with the factors influencing the development of contemporary culture and tourism demand from an interdisciplinary perspective. It introduces theories and empirical studies at the forefront of research in the field of culture and tourism studies. Students gain insights on factors that impact on the ability, motivation and experience of cultural experiences and travel in a fast changing world such as embodiment, risk, performances, commodification, authenticity, diversity and digitalization among others.  The course presents the latest  theoretical frameworks from the perspective of several social sciences to comprehend culture and tourist behaviour and consumption.  It examines the complex interrelationship between technological development and culture and tourism demand. The aim of this course is also to explore various aspects of demand trends for emerging culture and tourism services. 
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • New theory
  • Teacher’s own research
  • Methodology
Research-like activities
  • Analysis
  • Discussion, critical reflection, modelling
  • Peer review including Peer-to-peer
Description of the teaching methods
The course includes lectures, reflexive exercises, student's presentations and interactive exercises in class.
Feedback during the teaching period
The course includes in-class activities where feedback will be provided by the teacher, and also team presentations with teacher-students and students-students feedback.
Student workload
Lectures and activities in class 38 hours
Preparation of assignments 60 hours
Preparation for class 108 hours
Expected literature

A compendium of research articles and book chapters.
Last updated on 26-06-2025