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2025/2026  BA-BSTHO1023U  Sustainable Tourism Supply and Innovation

English Title
Sustainable Tourism Supply and Innovation

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory (also offered as elective)
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Course coordinator
  • Claudia Eger - Department of Business Humanities and Law (BHL)
Main academic disciplines
  • CSR and sustainability
  • Innovation
  • Experience economy
Teaching methods
  • Face-to-face teaching
Last updated on 13-02-2025

Relevant links
Learning objectives
At the conclusion of this course the students should be able to:
  • Discuss and apply the concepts and theories on tourism supply, innovation and sustainable development presented in the course to solve practical problems of tourism organizations and destinations.
  • Analyze a practical challenge related to tourism supply from the perspectives of innovation and sustainability and make recommendations for improvement.
  • Identify and discuss the role of various core sectors involved in tourism supply (hospitality, transportation, intermediaries and attractions) and their role in relation to society and the environment.
  • Analyze the characteristics of tourism supply innovation and the idea of sustainable tourism from an organizational perspective.
  • Present and discuss current trends within destination management in tourism.
Course prerequisites
English language skills equal to B2 level (CEFR) and math skill equal to Danish level B are recommended.
Examination
Sustainable Tourism Supply and Innovation:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Spring
Aids Limited aids, see the list below:
The student is allowed to bring
  • USB key for uploading of notes, books and compendiums in a non-executable format (no applications, application fragments, IT tools etc.)
  • An approved calculator. Only the models HP10bll+ or Texas BA ll Plus are allowed (both models are non-programmable, financial calculators).
  • In Paper format: Books (including translation dictionaries), compendiums and notes
The student will have access to
  • Basic IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
The number of registered candidates for the make-up examination/re-take examination may warrant that it most appropriately be held as an oral examination. The programme office will inform the students if the make-up examination/re-take examination instead is held as an oral examination including a second examiner or external examiner.
Description of the exam procedure

Exam feedback for the students: Feedback lecture
Course content, structure and pedagogical approach

This course aims to provide students with tools, concepts and theories to analyze the challenges that businesses encounter in their provision of the complex and compound good that constitutes tourism. The course combines different knowledge areas, including people management, corporate social responsibility and destination management, to engage students in a critical debate on how to situate sustainability at the center of industry practice. Looking at the evolving tourism industry, students will develop a fuller understanding of the different demands and challenges that arise in the planning, development and delivery of tourism. Case studies will ensure students appreciate the relevance of the material to the current industry trends. 
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
  • New theory
  • Teacher’s own research
  • Models
Research-like activities
  • Analysis
  • Peer review including Peer-to-peer
Description of the teaching methods
The course methods include lectures and interactive class activities. In the lectures the different theories, models, and content of the readings are presented and critically discussed. A selection of cases relating to tourism supply, innovation and sustainability will be assigned with interactive exercises in class.
Feedback during the teaching period
Continuous feedback forms a core part of this course. Students will receive feedback during lectures in the form of interaction with the teacher and during the exercises and presentations conducted in class. This will be supplemented by different tools, such as peergrade, to facilitate interactive forms of feedback. Students further have the opportunity to receive feedback during the office hours and they are encouraged to use this time for both individual and group feedback.
Student workload
Lectures and interactive exercises in-class 30 hours
Preparation for class and study 191 hours
Exam 4 hours
Further Information

Please note, minor changes may occur.

Expected literature

A compendium of research articles and book chapters.
Last updated on 13-02-2025