2025/2026 KAN-CBIOO1005U Bio-Markets
English Title | |
Bio-Markets |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Quarter |
Start time of the course | First Quarter |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Markets & Innovation
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Course coordinator | |
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Main academic disciplines | |
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Teaching methods | |
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Last updated on 23/06/2025 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||||||||
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
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Examination | ||||||||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||||||||
The aim of the course is to provide the students with a comprehensive understanding of biotechnology and pharmaceutical markets, along with actionable skills to address the challenges that are typical for companies and individuals operating in the sector. Students will learn how to differentiate products with similar mechanisms of action / functionalities and how to optimize the value of a product throughout its lifecycle. The course includes, but is not limited to, the following topics:
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Research-based teaching | ||||||||||||||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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Description of the teaching methods | ||||||||||||||||||||||||||||||
This course is lecture-based but incorporates
selected case discussions, recent news articles, and project work.
The lectures themselves will follow an interactive format, with
students being strongly encouraged to actively participate and to
share own viewpoints, experiences and considerations.
Lectures: The lectures will be used to introduce, elaborate on and supplement theories, to explain specific problem-solving approaches, frameworks and practical tools. The majority of lectures will be provided by CBS-internal staff. However, for certain topics, the specific expertise and knowledge from practitioners from the biotechnology and pharmaceutical industry (e.g. Novozymes, Novo Nordisk) will be leveraged. Discussions: Most lectures will also include case study discussions (e.g. Harvard Business Review Cases). These cases are intended to train students’ generic problem solving skills based on the reflection of a specific problem. The success of case discussions depends upon thorough preparation and active participation by each student. Project: The (mini-) project allows for a direct application of the theories and concepts taught in this course. In the context of this project, the student teams will identify and analyze a relevant case, which can be a specific biotechnology-related product or company. Further information will be provided through a separate guidelines document that will be uploaded to CANVAS. The content of the course and the applied teaching methods are developed in accordance with the Nordic-9 teaching framework. |
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Feedback during the teaching period | ||||||||||||||||||||||||||||||
Feedback on the mini-project will be given to each student team in formalized 1-hour coaching sessions based on the submission of a standardized template. Feedback on students’ familiarity with the theoretical course contents will be given using quizzes in CANVAS and subsequent discussion of the quiz outcomes in class. Also the case discussions have an implicit feedback component since they require the correct application of concepts and theories to specific problem situations. Final feedback on the project will be given at the oral examination. | ||||||||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||||||||||
A framework for marketing management (2016), by Philip Kotler & Kevin L. Keller. 6 th edition. Person. ISBN: 10-292-09314-5
Additional literature will be announced in the course syllabus.
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