2025/2026 KAN-CMIAO1006U Growth and Entrepreneurial Strategies
English Title | |
Growth and Entrepreneurial Strategies |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Quarter |
Start time of the course | Spring |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Markets & Innovation
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Course coordinator | |
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Teaching methods | |
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Last updated on 28/04/2025 |
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Learning objectives | ||||||||||||||||||||||||||||||
Learning objectives
The goal of this class is to establish a strong link between theory and practice, in particular learning theories and applying them in contexts to grasp the essence of their foundations and to explore useful applications To be awarded the highest mark (12), the student, with no or just a few insignificant shortcomings, must fulfill the following learning objectives: Understand the main theoretical assumptions and rationales behind strategic decision making processes for growth. Analyze the competitive landscape in relation to an industry and/or market. Understand and apply growth strategy models to specific cases and discuss the implications. Reflect on value creation and synergies of growth strategies |
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Examination | ||||||||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||||||||
PROGRAM IN DETAILS AND SESSIONS 1. Introduction to the course and Diversification Introduction to the course contents, and methodology. Introduction to Diversification Strategies Objectives: Motives of corporate diversification. How to plan a successful diversification strategy. Diversification and Performance.
2. Growth and strategic models Acquisitions and Strategic Partnerships as mode to externally grow into new business opportunities. Objectives: How to evaluate when an acquisitions and/or a strategic alliance is the most appropriate choice.
3. Venture Financing Introduction to the principles of venture financing, advantages and challenges, and growth opportunities for new ventures Objectives: How to see VC as an opportunity for growth; how the model of VC works and impact venture strategy development.
4. Managing corporate growth: The growth corridor Why is growth essential for the survival of organizations? What are the (upper and lower) limits of growth? How to determine a growth corridor, which helps to determinate growth boundaries of an for-profit organization
5. Competitive dynamics in digital markets What are digital markets? What types of digital markets we have? How do they differ from traditional markets”? How to think about market boundaries and competition in digital markets? What are the competitive strategies in digital markets and how do they differ from competitive strategies in traditional markets? Objectives: Difference of digital markets and traditional markets. How to assess competition in digital markets. How to design competitive strategies in digital markets
6. Platform-based disruption of traditional sectors What is platform disruption? Platform disruption vs. Disruptive innovation. Types of platform disruption. Pre-conditions and predictors of platform disruption Objectives: When are incumbent firms most likely to be disrupted by platforms. What is platform disruption and how it unravels. Predictors of platform disruption.
7. Ecosystem design and strategy Ecosystems: what they are and why they matter. Ecosystems vs. platforms. Ecosystem emergence and strategy. Strategies for leveraging ecosystems Objectives: Ecosystems: understanding the firm’s broader environmental context. How to design a successful ecosystem strategy: building your own ecosystem vs. playing in others’ ecosystems
8. Corporate Entrepreneurship Innovation in large incumbents. Corporate Venture Capital. Collaboration between startups and corporations. Objectives: Understand the innovation challenges in large organizations. Introduction to collaborations between large firms and startups via equity investments.
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Research-based teaching | ||||||||||||||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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Description of the teaching methods | ||||||||||||||||||||||||||||||
The course will be a balanced format between theory and case discussion. | ||||||||||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||||||||||
Feedback activity 1:
Case exercise in groups. In groups of 3-5 students, discuss the questions asked. Using models from this course as well as previous courses, systematically analyse the questions and write up to 5 pages/group. Each group will receive a dedicated feedback. |
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Student workload | ||||||||||||||||||||||||||||||
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Expected literature | ||||||||||||||||||||||||||||||
References
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