English   Danish

2025/2026  KAN-CSOAV1004U  Circular Economy – Business models for the 21st Century

English Title
Circular Economy – Business models for the 21st Century

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 150
Study board
Study Board of Organisation, Strategy, Leadership & People
Course coordinator
  • Adam Lindgreen - Department of Marketing (Marketing)
Main academic disciplines
  • CSR and sustainability
  • Innovation
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 27-02-2025

Relevant links

Learning objectives
The objective is to provide the students with a thorough understanding of circular economy principles based on concepts, theories, business models, cases, and guest lectures by practitioners providing hands-on experiences from their circular economy businesses. Further, the learning objectives of the course are to enable students to manage competently in a context of multiple stakeholder collaboration, design strategies, innovation possibilities, and relation to market dynamics when implementing circular economy principles. The student should be able to reflect academically on topics, processes and work in a cross-disciplinary context. To be awarded with the highest grade (12), the student should with no or only minor insignificant shortcomings fulfil the following objectives:
  • Be able to assess the level of circularity of a chosen business case
  • Develop a research question exploring the business case further and apply relevant models, concepts and theories from the syllabus to analyze the research question.
  • Identify and analyze the relationships between these models, concepts and theories mutually in relation to the circular economy business case challenges.
  • Critically assess the chosen case by use of these models, concepts and theories for developing circular economy business innovations and strategies.
Examination
Circular Economy - Business Models for the 21st Century:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-4
Size of written product Max. 20 pages
Definition of numbers of pages:

Groups of

2 students 10 pages max
3 students 15 pages max
4 students 20 pages max

Note that the exam is a group exam. If you are not able to find a group yourself, you have to address the course teacher who will place you in a group.

Students who wish to have an individual exam might be able to write a term paper in the course. Please see the cand.merc. rules for term papers for more information.
Assignment type Report
Release of assignment Subject chosen by students themselves, see guidelines if any
Duration
Written product to be submitted on specified date and time.
10 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Re-take is to be based on the same exam case as the ordinary exam:

* If a student is absent from the oral exam due to documented illness but has handed in the written group product, the student does not have to submit a new product for the re-take.

* If a whole group fails the oral exam, the group must hand in a revised product for the re-take.

* If one student in the group fails the oral exam, the course coordinator chooses whether the student will have the oral exam on the basis of the same product or if the student has to hand in a revised product for the re-take.
Description of the exam procedure

The exam is an oral exam based on a written product written in groups. At the start of the course the students will create exams groups, potentially guided by the lecturer. In groups, they will identify a business case, develop a research question and choose relevant theories to analyze the research question. The students will present their chosen exam case, research question, and theories in class and get feedback from the lecturer to potentially adjust the approach.

 
Course content, structure and pedagogical approach

The objective of the course is to give the student a deeper understanding of the why, the what, and the how of circular economy.

 

Our economy is linear and based on a logic of take-make-waste, which causes the Earth Overshoot Day earlier and earlier each year. These production and consumption patterns lead to increasing depletion of natural capital, massive biodiversity loss, and climate change through use of fossil fuel energy and unhealthy exploitation of raw material resources. These are all challenges that are just recently acknowledged as market failures of the neo-classical growth economy, which lack inclusion of impact and cost of fossil fuel energy input and use of natural capital in production and consumption.

 

As opposed to the neo-classical growth economy, the circular economy is an economic system that is: regenerative and restorative by design, powered by renewable energy, minimizes leakages to incineration and landfills, and keeps the resources at highest possible value at all times. Thereby, the circular economy holds the possibility to relieve the pressure on natural capital reserves and progressively decouple economic growth and development from consumption of finite resources, and thus avoid biodiversity loss and climate change.

 

The course starts with an introduction to the global challenges that are caused by our current linear economy (the why), before going through theoretical foundations, principles and models of a circular economy (the what). The theoretical foundation is then applied to product, business and system level and emphasizes how these three interact and depend on each other (the how). Importantly, circular economy business includes different business models, the role of the consumer, competitive possibilities and businesses interaction and codependence with cities. As the circular economy demands cross-sectoral collaboration and has a higher complexity than linear business models and supply chains, the how on a systems level covers strategic management collaboration and systemic change, hereunder systems transformation, ecosystem innovation, and global value chains. Lastly, the course gives an introduction to how circularity can be measured on all three levels and closes off with a brief introduction and assessment of the criticisms against the circular economy.  

 

Key topics for circular economy – business models for the 21stcentury:

  • The theoretical foundations of the circular economy
  • Design for circularity
  • Business model design strategies for a circular economy
  • Product, service, and business process innovation for circular economy
  • Transition in socio-technical systems and processes
  • Multi-stakeholder network collaboration supporting circular economy
  • The role of incumbent industries and inertia – lock-in and unlocking markets
  • The role of cities and citizens for circular businesses
  • How to measure circularity, both on product, business, and systemic level

 

Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
  • Methodology
  • Models
Research-like activities
  • Development of research questions
  • Data collection
  • Analysis
  • Discussion, critical reflection, modelling
  • Case study from, for example, Harvard, Nordic Case House, or something similar.
Description of the teaching methods
The teaching is primarily lecture based. Students are expected to be well prepared for the lectures by reading the curriculum papers, while the literature will then be processed in class by the lecturer, in company with the students. The class emphasizes class discussion, both in pairs and in groups. As it is a quarter semester course, the lectures will be comprehensive and the pace of the course high. This provides an opportunity for significant progress, but also requires the students to have a high dedication and level of work. Some lectures will include visits from the industry to give practical and real-life insights to how companies work with circularity and connected challenges.
Feedback during the teaching period
The main feedback event from the lecturer to the students will take place in the evaluation session dedicated for feedback on the exam cases, research question, and chosen theories by the groups. In addition, feedback will be provided continuously during class in general, meaning that all questions will be taken seriously, answered properly, and taken as an opportunity to learn and dig deeper into the topic.
Student workload
Preperation 126 hours
Teaching 30 hours
Exam 50 hours
Expected literature

General course literature: (books)

  • Stuchtey, M.R., Enkvist, P-A. and Zumwinkel, K. (2016). A Good Disruption – Redefining Growth in the Twenty-First Century, Bloomsbury Publishing Plc.
  • Webster, K. (2017). The circular economy – A wealth of flows, Ellen MacArthur Foundation Publishing, 2nd Edition.

 

Tentative curriculum for the course:

  • Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of management, 43(1), 39-58.
  • Alcott, B. (2005). Jevons´ Paradox, Ecological Economics, 54, 9-21. https:/​/​doi.org/​10.1016/​j.ecolecon.2005.03.020
  • Baxter, W., Aurisicchio, M. and Childs, P. (2017). Contaminated Interaction – Another Barrier to Circular Material Flows, Journal of Industrial Ecology, 21(3), 507-516. DOI: 10.1111/jiec.12612
  • Borland, H., Ambrosini, V., Lindgreen, A. and Vanhamme, J. (2016). Building Theory at the Intersection of Ecological Sustainability and Strategic Management, Journal of Business Ethics, 135, 293-307. DOI 10.1007/​s10551-014-2471-6
  • Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.
  • Boulding, K. E. (1966). The Economics of the Coming Spaceship Earth, http:/​/​www.ub.edu/​prometheus21/​articulos/​obsprometheus/​BOULDING.pdf
  • Braungart, M., McDonough, W. and Bollinger, A. (2007). Cradle-to-cradle design: creating healthy emissions – a strategy for eco-effective product and system design, Journal of Cleaner Production, 15, 1337-1348. doi:10.1016/​j.jclepro.2006.08.003
  • Environmental Economics: Pearce and Turner (1990), Chapter 2, The Circular Economy
  • Geels, F.W. (2002). Technological transitions as evolutionary reconfiguration processes: a multi-level perspective and a case study, Research Policy, 1257-1274. PII: S0048-7333(02)00062-8
  • Geissdoerfer, M., Santa-Maria, T., Kirchherr, J. and Pelzeter, C. (2022). Drivers and barriers for circular business model innovation, Business Strategy and the Environment, 1-19. https:/​/​doi.org/​10.1002/​bse.3339
  • Gereffi, G., Humphrey, J., & Sturgeon, T. (2005). The governance of global value chains. Review of international political economy, 12(1), 78-104.
  • Göpel, M. (2016). What Political Economy Adds to Transformation Research, Chapter 2, The Great Mindshift, The Anthroposcene: Politik, Economics, Society, Science, pp. 13-51. DOI 10.1007/​978-3-319-43766-8_2
  • Growth within. A circular economy vision for a competitive Europe, (p. 12-52) https:/​/​www.ellenmacarthurfoundation.org/​assets/​downloads/​publications/​EllenMacArthurFoundation_Growth-Within_July15.pdf
  • Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic management journal, 39(8), 2255-2276.
  • Kirchherr, J., Yang, N-H.N., Schulze-Spüntrup, F., Heerink, M. and Hartley, M.J. (2023). Conceptualizing the Circular Economy (Revisited): An analysis of 221 Definitions, Resources, Conservation & Recycling, 194, 107001. https:/​/​doi.org/​10.1016/​j.resconrec.2023.107001
  • Lovins, A.B., Lovins, L. and Hawken, P. (1999). A roadmap for Natural Capitalism, Harvard Business Review, May-June. https:/​/​hbr.org/​2007/​07/​a-road-map-for-natural-capitalism
  • Lowe, E.A. and Evans, L.K. (1995). Industrial ecology and industrial ecosystems, Journal of Cleaner Production, 3(1-2), 47-53. https:/​/​doi.org/​10.1016/​0959-6526(95)00045-G
  • Münster, Sönnichsen, Clement (2022). Retail Design in the Transition to Circular Economy: A study of barriers and drivers, Journal of Cleaner Production, Volume 362, 15 August 2022 https:/​/​doi.org/​10.1016/​j.jclepro.2022.132310
  • Santa-Maria, T., Vermeulen, W.J.V. and Baumgartner, R.J. (2021). How do incumbent forms innovate their business models for the circular economy? Identifying micro-foundations of dynamic capabilities, Business Strategy and the Environment, 31, 1308-1333. https:/​/​doi.org/​10.1002/​bse.2956
  • Tukker, A. (2004). Eight types of product-service systems: Eight ways to sustainability? Experiences from Suspronet, Business Strategy and the Environment, 13, 246-260. DOI: 10.1002/bse.414
  • Unruh, G.C. (2000). Understanding carbon lock-in, Energy Policy, 28, 817-830.
  • Zibell, L., Beznea, A., Torres, P., & Sikora, I. (2021). Expanding the knowledge base around the role of consumers in the circular economy–Promoting circular behaviour in textiles and electronics (ED 15092, Issue number 1) (p.6 – 38). Ricardo for European Environment Agency. European Environment Agency Available at: https://www. eea. europa. eu/​publications/​influencing-consumer-choices-towards-circularity/​role-of-consumers-in-the-ce.
Last updated on 27-02-2025