2026/2027 BA-BDMAO1026U Qualitative and Quantitative Methods
| English Title | |
| Qualitative and Quantitative Methods |
Course information |
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| Language | English |
| Course ECTS | 15 ECTS |
| Type | Mandatory |
| Level | Bachelor |
| Duration | One Semester |
| Start time of the course | Spring |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Study board |
Study Board for Service and Markets
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| Programme | BSc in Digital Management |
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| Teaching methods | |
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| Last updated on 17-06-2026 | |
Relevant links |
| Learning objectives | ||||||||||||||||||||||||||||||||||||||||||||
To achieve the grade 12, the student should meet
the following learning objectives with no or only minor mistakes or
errors:
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| Examination | ||||||||||||||||||||||||||||||||||||||||||||
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The exam in the subject consists of two parts:
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| Course content, structure and pedagogical approach | ||||||||||||||||||||||||||||||||||||||||||||
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This course introduces students to how social science research is designed, conducted, evaluated, and communicated in digital management contexts. The course focuses on how researchers identify researchable problems, formulate clear research questions, choose appropriate methods, collect and analyse empirical data, and assess the quality and ethical implications of their research.
The course is organised into four overlapping phases.
First, students are introduced to central concepts and positions in the philosophy of science. Concepts include induction, deduction, verification, falsification, ontology, and epistemology and positions include positivism, critical rationalism, social constructivism, and critical theory. Students learn to distinguish between different assumptions about knowledge and reality and to apply these assumptions when formulating research questions and choosing research designs.
Second, students work with qualitative research methods. They learn how qualitative methods can be used to investigate meanings, experiences, practices, and social processes within the context of (digital) management and organisation studies. The course introduces methods such as interviews, participant observation, document analysis, case studies, and digital ethnography. In the exercise classes, students will practise selecting and justifying qualitative methods in relation to specific research problems.
Third, students are introduced to mixed-methods research. They learn how qualitative and quantitative methods can be combined in a coherent research design and how different types of data can complement, challenge, or qualify each other.
Fourth, students work with quantitative and computational research methods. They learn how to prepare, analyse, model, and interpret empirical data using approaches relevant to social science and business research. The course covers themes including large-scale data, tidy data principles, basic analysis in R, statistical reasoning, machine learning, computational simulations, and network analysis. As with the qualitative methods section of the course, in the exercise classes students will practise using these methods to examine empirical patterns and relationships, while also assessing their assumptions, strengths, limitations, and relevance for specific research problems.
Throughout the course, students develop the ability to design a feasible empirical research project of a size and scope comparable to a Bachelor thesis. This includes identifying and delimiting a research problem, formulating an empirically answerable research question, selecting and justifying methods, considering data collection and analysis strategies, and evaluating the strengths and weaknesses of the chosen design. The course also addresses ethical dilemmas in social science research, including informed consent, privacy, data protection, anonymity, power relations, and the responsible use of empirical data. Students learn to identify ethical challenges and propose ways of addressing them in concrete research designs. By the end of the course, students will be able to communicate methodological choices clearly and systematically in writing and orally. The course prepares students both for further academic work at CBS and for professional contexts where they are also required to be methodical and transparent in their approaches to problem-solving.
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| Research-based teaching | ||||||||||||||||||||||||||||||||||||||||||||
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CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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| Description of the teaching methods | ||||||||||||||||||||||||||||||||||||||||||||
| The course combines lectures, exercises, and workshops. Lectures will provide foundational knowledge about the philosophies of science and social science research methods on offer in the course. In the exercise classes and workshops, students will work with the application of methodological tools introduced in the lectures. Exercises and workshops will involve group work, peer- and teacher-student-feedback, and dialogue-driven teaching. | ||||||||||||||||||||||||||||||||||||||||||||
| Feedback during the teaching period | ||||||||||||||||||||||||||||||||||||||||||||
| Students will have the opportunity to get continuous feedback in lectures, exercise classes, and in workshops throughout the duration of the course. Also, peer-feedback is integrated in exercises and case work. | ||||||||||||||||||||||||||||||||||||||||||||
| Student workload | ||||||||||||||||||||||||||||||||||||||||||||
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| Expected literature | ||||||||||||||||||||||||||||||||||||||||||||
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Pfeffer, Jeffrey and Robert I. Sutton. 2006. ‘Evidence-Based Management’. Harvard Business Review, January, pp. 1-13.
Godfrey-Smith, Peter. 2021. Theory and Reality: An Introduction to the Philosophy of Science. Chicago, Il: The University of Chicago Press.
Shareff, Reginald. 2007. ‘Want Better Business Theories? Maybe Karl Popper Has the Answer’, Academy of Management Learning & Education, 6(2): 272-280.
Kaufmann, Laura. 2022. ‘Feminist Epistemology and Business Ethics’, Business Ethics Quarterly, 32(4): 546-572.
Felin, Teppo and Nicolai J. Foss. 2009. ‘Social Reality, the Boundaries of Self-Fulfilling Prophecy, and Economics’, Organization Science, 20(3): 654-668.
Jeanes, Emma. 2017. ‘Are we ethical? Approaches to ethics in management and organisation research’. Organization, 24(2): 174-197.
Grønmo, Sigmund. 2024. ‘Creating research questions’ in: Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches. London: Sage. Pp. 76-95.
Bernard, H. Russell. 2011. “Sampling I: The Basics.” In: Research Methods in Anthropology, New York: Alta Mira, pp. 113-129.
Guest, Greg, Arwen Bunch, and Laura Johnson. 2006. “How Many Interviews are Enough? An Experiment with Data Saturation and Variability.” Field Methods 18: 59-82.
Spradley, James P. 1980. “Step Two: Doing Participant Observation.” Pp. 53-63. Long Grove, IL: Waveland Press.
Emerson, R.M., R.I Fretz & L.L. Shaw, 1995. “Fieldnotes in ethnographic research” & “In the field: Participating, observing and jotting notes.” In: Writing Ethnographic Fieldnotes, Chicago, IL: University of Chicago Press, pp.1-38.
Brinkmann, Svend. 2014. ‘Unstructured and Semi-Structured Interviewing’. In: Patricia Leavy (ed.) The Oxford Handbook of Qualitative Research, Oxford: Oxford University Press.
Flyvbjerg, Bent. 2008. ‘Five Misunderstandings About Case-Study Research.’ Qualitative Inquiry, 12(2): 219–245.
Small, Mario Louis. 2009. ‘“How many cases do I need?”: On science and the logic of case selection in field-based research.’ Ethnography, 10(1): 5–38.
Skjott Linneberg, Mai and Steffen Korsgaard. 2019. ‘Coding qualitative data: a synthesis guiding the novice’. Qualitative Research Journal, 19(3): 259-270.
Epstein, Lee and Andrew D. Martin. 2004. ‘Coding variables’, in: Kimberly Kempf-Leonard (ed.) Encyclopedia of Social Measurement.New York: Academic Press.
Kaur-Gill, Satveer and Mohan J. Dutta. 2017. ‘Digital Ethnography’, in: Jörg Matthes (ed.) The International Encyclopedia of Communication Research Methods, Hoboken, NJ: John Wiley & Sons, Inc., pp. 1-10.
Forberg, Peter and Kristen Schilt. 2023. ‘What is ethnographic about digital ethnography? A sociological perspective’. Frontiers in Sociology, 8: 1-15.
Bowen, G. A. (2009). ‘Document Analysis as a Qualitative Research Method’. Qualitative Research Journal, 9(2), 27-40.
Lock, I., & Seele, P. (2015). ‘Quantitative Content Analysis as a Method for Business Ethics Research’. Business Ethics: A European Review, 24(1), S24-S40.
Grant, A. M., & Pollock, T. G. (2011). ‘Publishing in AMJ-Part 3: Setting the Hook’. Academy of Management Journal, 54(5), 873-879.
Wickham, H. (2014). ‘Tidy Data’. Journal of Statistical Software, 59(10). https://doi.org/10.18637/jss.v059.i10
Blaschke, S. (2024). ‘Introduction to R.’
Finkelstein, S., & Hambrick, D. C. (1990). ‘Top-management-team Tenure and Organizational Outcomes: The moderating Role of Managerial Discretion’. Administrative Science Quarterly, 35(3), 484-503.
Choi, J., Menon, A., & Tabakovic, H. (2021). ‘Using Machine Learning to Revisit the Diversification-Performance Relationship’. Strategic Management Journal, 42(9), 1632-1661.
March, J. G. (1991). ‘Exploration and Exploitation in Organizational Learning’. Organization Science, 2(1), 71-87.
Blaschke, S., Schoeneborn, D., & Seidl, D. (2012). ‘Organizations as Networks of Communication Episodes: Turning the Network Perspective Inside Out’. Organization Studies, 33(7), 879-906. |
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