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2026/2027  BA-BDMAO1026U  Qualitative and Quantitative Methods

English Title
Qualitative and Quantitative Methods

Course information

Language English
Course ECTS 15 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Programme BSc in Digital Management
Course coordinator
  • Kristian Bondo Hansen - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Methodology and philosophy of science
  • Statistics and quantitative methods
Teaching methods
  • Face-to-face teaching
Last updated on 17-06-2026

Relevant links

Learning objectives
To achieve the grade 12, the student should meet the following learning objectives with no or only minor mistakes or errors:
  • Identify and delimit a researchable problem in a digital management context and formulate an empirically answerable research question.
  • Apply key concepts and positions from the philosophy of science appropriate for social science research.
  • Select, justify, and apply qualitative and quantitative methods for data collection and analysis in relation to a specific research question.
  • Design a coherent and feasible empirical research project, including research question, scientific position, data, sampling, methods, analysis strategy, and quality criteria.
  • Compare and critically evaluate qualitative, quantitative, and mixed-methods designs with regard to their strengths, limitations, and assumptions.
  • Assess and discuss ethical dilemmas in empirical research and propose appropriate ways of addressing them.
  • Communicate methodological decisions and reflections in a clear, structured, and academically grounded written form.
Examination
The exam in the subject consists of two parts:
Part 1 - Qualitative and Quantitative Methods:
Sub exam weight25%
Examination formWritten sit-in exam on CBS' computers
Individual or group examIndividual exam
Assignment typeMultiple choice
Duration2 hours
Grading scale7-point grading scale
Examiner(s)Internal examiner and second internal examiner
Exam periodSpring
AidsLimited aids, see the list below:
The student is allowed to bring
  • In Paper format: Books (including translation dictionaries), compendiums and notes
The student will have access to
  • Basic IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
The number of registered candidates for the make-up examination/re-take examination may warrant that it most appropriately be held as an oral examination. The programme office will inform the students if the make-up examination/re-take examination instead is held as an oral examination including a second examiner or external examiner.
The retake exam will be the same as the ordinary exam, yet the content (/questions) of the multiple choice test will be different.
Part 2 - Qualitative and Quantitative Methods:
Sub exam weight75%
Examination formWritten sit-in exam on CBS' computers
Individual or group examIndividual exam
Assignment typeCase based assignment
Duration4 hours
Grading scale7-point grading scale
Examiner(s)Internal examiner and second internal examiner
Exam periodSummer
AidsLimited aids, see the list below:
The student is allowed to bring
  • In Paper format: Books (including translation dictionaries), compendiums and notes
The student will have access to
  • Basic IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
The number of registered candidates for the make-up examination/re-take examination may warrant that it most appropriately be held as an oral examination. The programme office will inform the students if the make-up examination/re-take examination instead is held as an oral examination including a second examiner or external examiner.
The retake exam will be the same as the ordinary exam, yet the case material will be different.
Course content, structure and pedagogical approach

This course introduces students to how social science research is designed, conducted, evaluated, and communicated in digital management contexts. The course focuses on how researchers identify researchable problems, formulate clear research questions, choose appropriate methods, collect and analyse empirical data, and assess the quality and ethical implications of their research.

 

The course is organised into four overlapping phases.

 

First, students are introduced to central concepts and positions in the philosophy of science. Concepts include induction, deduction, verification, falsification, ontology, and epistemology and positions include positivism, critical rationalism, social constructivism, and critical theory. Students learn to distinguish between different assumptions about knowledge and reality and to apply these assumptions when formulating research questions and choosing research designs.

 

Second, students work with qualitative research methods. They learn how qualitative methods can be used to investigate meanings, experiences, practices, and social processes within the context of (digital) management and organisation studies. The course introduces methods such as interviews, participant observation, document analysis, case studies, and digital ethnography. In the exercise classes, students will practise selecting and justifying qualitative methods in relation to specific research problems.

 

Third, students are introduced to mixed-methods research. They learn how qualitative and quantitative methods can be combined in a coherent research design and how different types of data can complement, challenge, or qualify each other.

 

Fourth, students work with quantitative and computational research methods. They learn how to prepare, analyse, model, and interpret empirical data using approaches relevant to social science and business research. The course covers themes including large-scale data, tidy data principles, basic analysis in R, statistical reasoning, machine learning, computational simulations, and network analysis. As with the qualitative methods section of the course, in the exercise classes students will practise using these methods to examine empirical patterns and relationships, while also assessing their assumptions, strengths, limitations, and relevance for specific research problems.

 

Throughout the course, students develop the ability to design a feasible empirical research project of a size and scope comparable to a Bachelor thesis. This includes identifying and delimiting a research problem, formulating an empirically answerable research question, selecting and justifying methods, considering data collection and analysis strategies, and evaluating the strengths and weaknesses of the chosen design. The course also addresses ethical dilemmas in social science research, including informed consent, privacy, data protection, anonymity, power relations, and the responsible use of empirical data. Students learn to identify ethical challenges and propose ways of addressing them in concrete research designs. By the end of the course, students will be able to communicate methodological choices clearly and systematically in writing and orally. The course prepares students both for further academic work at CBS and for professional contexts where they are also required to be methodical and transparent in their approaches to problem-solving. 

 

Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
  • Methodology
Research-like activities
  • Development of research questions
  • Data collection
  • Analysis
  • Discussion, critical reflection, modelling
  • Students conduct independent research-like activities under supervision
Description of the teaching methods
The course combines lectures, exercises, and workshops. Lectures will provide foundational knowledge about the philosophies of science and social science research methods on offer in the course. In the exercise classes and workshops, students will work with the application of methodological tools introduced in the lectures. Exercises and workshops will involve group work, peer- and teacher-student-feedback, and dialogue-driven teaching.
Feedback during the teaching period
Students will have the opportunity to get continuous feedback in lectures, exercise classes, and in workshops throughout the duration of the course. Also, peer-feedback is integrated in exercises and case work.
Student workload
Preparation 268 hours
Lectures 42 hours
Exercise classes 26 hours
Exam 87 hours
Workshops 18 hours
Expected literature

Pfeffer, Jeffrey and Robert I. Sutton. 2006. ‘Evidence-Based Management’. Harvard Business Review, January, pp. 1-13.

 

Godfrey-Smith, Peter. 2021. Theory and Reality: An Introduction to the Philosophy of Science. Chicago, Il: The University of Chicago Press. 

 

Shareff, Reginald. 2007. ‘Want Better Business Theories? Maybe Karl Popper Has the Answer’, Academy of Management Learning & Education, 6(2): 272-280.

 

Kaufmann, Laura. 2022. ‘Feminist Epistemology and Business Ethics’, Business Ethics Quarterly, 32(4): 546-572.

 

Felin, Teppo and Nicolai J. Foss. 2009. ‘Social Reality, the Boundaries of Self-Fulfilling Prophecy, and Economics’, Organization Science, 20(3): 654-668.

 

Jeanes, Emma. 2017. ‘Are we ethical? Approaches to ethics in management and organisation research’. Organization, 24(2): 174-197.

 

Grønmo, Sigmund. 2024. ‘Creating research questions’ in: Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches. London: Sage. Pp. 76-95.

 

Bernard, H. Russell. 2011. “Sampling I: The Basics.” In: Research Methods in Anthropology, New York: Alta Mira, pp. 113-129.

 

Guest, Greg, Arwen Bunch, and Laura Johnson. 2006. “How Many Interviews are Enough? An Experiment with Data Saturation and Variability.” Field Methods 18: 59-82.

 

Spradley, James P. 1980. “Step Two: Doing Participant Observation.” Pp. 53-63. Long Grove, IL: Waveland Press.

 

Emerson, R.M., R.I Fretz & L.L. Shaw, 1995. “Fieldnotes in ethnographic research” & “In the field: Participating, observing and jotting notes.” In: Writing Ethnographic Fieldnotes, Chicago, IL: University of Chicago Press, pp.1-38.

 

Brinkmann, Svend. 2014. ‘Unstructured and Semi-Structured Interviewing’. In: Patricia Leavy (ed.) The Oxford Handbook of Qualitative Research, Oxford: Oxford University Press.

 

Flyvbjerg, Bent. 2008. ‘Five Misunderstandings About Case-Study Research.’ Qualitative Inquiry, 12(2): 219–245.

 

Small, Mario Louis. 2009. ‘“How many cases do I need?”: On science and the logic of case selection in field-based research.’ Ethnography, 10(1): 5–38.

 

Skjott Linneberg, Mai and Steffen Korsgaard. 2019. ‘Coding qualitative data: a synthesis guiding the novice’. Qualitative Research Journal, 19(3): 259-270.

 

Epstein, Lee and Andrew D. Martin. 2004. ‘Coding variables’, in: Kimberly Kempf-Leonard (ed.) Encyclopedia of Social Measurement.New York: Academic Press.

 

Kaur-Gill, Satveer and Mohan J. Dutta. 2017. ‘Digital Ethnography’, in: Jörg Matthes (ed.) The International Encyclopedia of Communication Research Methods, Hoboken, NJ: John Wiley & Sons, Inc., pp. 1-10.

 

Forberg, Peter and Kristen Schilt. 2023. ‘What is ethnographic about digital ethnography? A sociological perspective’. Frontiers in Sociology, 8: 1-15.

 

Bowen, G. A. (2009). ‘Document Analysis as a Qualitative Research Method’. Qualitative Research Journal, 9(2), 27-40.

 

Lock, I., & Seele, P. (2015). ‘Quantitative Content Analysis as a Method for Business Ethics Research’. Business Ethics: A European Review, 24(1), S24-S40.

 

Grant, A. M., & Pollock, T. G. (2011). ‘Publishing in AMJ-Part 3: Setting the Hook’. Academy of Management Journal, 54(5), 873-879.

 

Wickham, H. (2014). ‘Tidy Data’. Journal of Statistical Software, 59(10). https:/​/​doi.org/​10.18637/​jss.v059.i10

 

Blaschke, S. (2024). ‘Introduction to R.’ 

 

Finkelstein, S., & Hambrick, D. C. (1990). ‘Top-management-team Tenure and Organizational Outcomes: The moderating Role of Managerial Discretion’. Administrative Science Quarterly, 35(3), 484-503.

 

Choi, J., Menon, A., & Tabakovic, H. (2021). ‘Using Machine Learning to Revisit the Diversification-Performance Relationship’. Strategic Management Journal, 42(9), 1632-1661.

 

March, J. G. (1991). ‘Exploration and Exploitation in Organizational Learning’. Organization Science2(1), 71-87.

 

Blaschke, S., Schoeneborn, D., & Seidl, D. (2012). ‘Organizations as Networks of Communication Episodes: Turning the Network Perspective Inside Out’. Organization Studies33(7), 879-906.

Last updated on 17-06-2026