|
|
| Language |
English |
| Course ECTS |
5 ECTS |
| Type |
Mandatory |
| Level |
Graduate Diploma |
| Duration |
One Semester |
| Start time of the course |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for Graduate Diploma in Business Administration
(part 2)
|
| Programme |
Graduate Diploma in Business Administration
(Maritime) |
| Course
coordinator |
- Andreas Wieland - Department of Operations Management (OM)
- SI
Martin Jes Iversen - Department of Strategy and Innovation
(SI)
|
| - Study
administration for HD MAR: HD2MARITIME@cbs.dk |
| Main academic
disciplines |
- Innovation
- Strategy
- Supply chain management and logistics
|
| Teaching
methods |
|
|
|
Last updated on
15-04-2026
|
| Learning objectives |
Upon successful completion of the course,
students will have:
- Advanced knowledge of the theoretical foundations of
digitalization regarded from an economic perspective
- Advanced knowledge of the Strategic model consequences of
digitalization within three maritime segments: dry bulk, product
tanker and container shipping.
- • Advanced knowledge of maritime digitalization based on five
integration dimensions: 1) Operational Integration (Sea-Shore
Transactions) 2) Institutional Integration (Public-Private
Transactions) 3) Commercial Integration (Company-Customer
Transactions) 4) Eco-system Integration (Company-Company
Transactions) 5) Organizational Integration: (Intra-organizational
Transactions)
- Have the skills to analyze case studies to assess the
challenges and opportunities of digitalization with in the maritime
sector
- Have the skills to assess the varying degree of feasibility of
forceful integration within the four dimensions and the three
segments
- Have the skills to critically evaluate the ecosystem
consequences of digitalization within the maritime sector
- The competences to formulate digital-business models and
strategies for maritime digitalization
- The competences to design a strategic company roadmap for
digitalization including aspects of optimization and aspects of
innovation
|
| Examination |
|
Maritime
Digitalization:
|
| Exam
ECTS |
5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Synopsis |
| Release of assignment |
An assigned subject is released in
class |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Spring and Spring, Exam dates: TBA
For information relating to the exam, please go to:
https://eksamen.cbs.dk/ |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
Exam dates: TBA
For information relating to the exam, please go to:
https://eksamen.cbs.dk/
The re-take exam paper shall be based on the same project as the
ordinary exam:
-If a student fails the exam (either individual or in a group),
they will receive feedback from the supervisor before submitting a
revised project for the re-take exam.
The student has the option of either improving the existing one or
writing a new project, if feasible.
In the event of withdrawal or failure to attend the ordinary exam,
students will automatically be registered for the retake
exam. |
Description of the exam
procedure
The oral exam is based on an individual synopsis of min. 5
pages and max
10 pages.
|
|
| Course content, structure and pedagogical
approach |
|
The fundamental idea of the course is that digitalization
function as an integrator of the maritime eco-system
including customers, competitors, authorities and sea/shore
based employees. We focus on the future role digitalization as a
critical component in the present and future of an integrated
maritime ecosystem, not only in a technological manner but also as
a strategic, cultural and political enabler of change. To analyse
the fundamental questions, the course is divided into
four parts:
- In the first part, the students will get an introduction to the
academic concept of maritime digitalization. We regard
digitalization as an economic phenomenon using the concept of
“Shifts in Costs”. We discuss then the differences between a
technology-driven research approach and a business-driven research
approach in the understanding of maritime
digitalization.
- In the second part we investigate the relation between business
models and maritime digitalization. In this part of the course we
discuss how maritime digitalization have been defined and discussed
in the relevant academic literature and in the analysis we bridge
these discussions with the insights part one concerning maritime
digitalization.
- In the third part we analyse the relation between maritime
business models and the five dimension of integration caused by
maritime digitalization: Operational Integration: Sea-Shore
Transactions (chapter 2); Institutional Integration: Public-Private
Transactions (chapter 3); Commercial Integration: Company-Customer
Transactions (chapter 4); Ecosystem Integration: Company-Company
Transactions (chapter 5); Organizational Integration:
Intra‑Organizational Transactions (chapter 6);
- The fourth part concerns the empirical cases maritime digital
initiatives which have responded to the five dimensions in digital
integration in the maritime sector. We discuss the cases in the
class room and analyse the business models and the possible
relation between the business models and the development of
maritime digitlaization.
- The fifth and concluding part consists of a paper development
workshop in which the students analyse the digitalization of a
selected shipping company. The student will be assigned to
individual feedback. in which the student will present the results
of the analysis.
|
| Research-based teaching |
|
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
- Classic and basic theory
- Teacher’s own research
- Methodology
Research-like activities
- Development of research questions
- Analysis
- Discussion, critical reflection, modelling
- Activities that contribute to new or existing research
projects
|
| Description of the teaching methods |
The teaching format is a combination of online
live/pre-recording
Online teaching will be recorded. The pedagogical methods will be
based on innovative formats consisting of two fundamental princips:
Firstly, we only teach up to 25 minutes, and then we will continue
with quiz or another type of gamification, which will activate the
students. A typical 3x45 minutes session will be changed to 4x25
minutes with three quizzes (multiple choice). We will also aim to
develop an AI-generated chatbot for answering questions. The
purpose is that we will open up the course for distance learning
across time zones. |
| Feedback during the teaching period |
| The students will have access to feedback from
the teacher during five dedicated feed-back moduls. We will round
off the course with a 1:1 session with 20 minutes for each student.
In this session we will provide feedback for the student based on
the assignment. |
| Student workload |
| Lectures |
30 hours |
| Exam |
38 hours |
| Preparation |
70 hours |
|
| Further Information |
|
The course consists of a total of 24 lessons (5 ECTS).
For information relating to the course please go
to: canvas.cbs.dk
Materials will be available closer to course start.
Teaching
The schedule follows the 2026 pattern; 2027 schedule to be
confirmed later this year:
Live/online: Wednesday in week 2 (17.10-19.45)
Pre-recorded: Wednesday in weeks
3-7 (17.10-19.45)
1:1 session: Wednesday in week 8 (09.50-16.05)
Contact
Course Coordinator: Martin Jes Iversen - Institut for Strategi
og Innovation (SI)
Teacher: Martin Jes Iversen,
mji.si@cbs.dk
Programme Administrator: Pernille Nielsen,
pen.om@cbs.dk
|
| Expected literature |
|
Iversen, M.J. & Solak-Fiskin (2025): "The Great
Integration - Shipping Strategy in the Digital Age, Forthcoming,
CBS.
Variuos relevant articles.
|
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