2026/2027 KAN-CDSCO1005U Predictive Analytics
| English Title | |
| Predictive Analytics |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Mandatory (also offered as elective) |
| Level | Full Degree Master |
| Duration | One Semester |
| Start time of the course | Spring |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Study board |
Study Board for Digitalisation, Technology and
Communication
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| Programme | Master of Science (MSc) in Business Administration and Data Science |
| Course coordinator | |
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| The teacher need not be the course responsible person. | |
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| Teaching methods | |
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| Last updated on 19-01-2026 | |
Relevant links |
| Learning objectives | ||||||||||||||||||||||||
To achieve the grade of 12, students should meet
the following learning objectives only with no or minor mistakes or
errors. By the end of the course the students will be able to:
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| Course prerequisites | ||||||||||||||||||||||||
| The course assumes familiarity with either a basic courses in statistics and regression analysis or a basic course in econometrics. Concepts such as random variables and familiarity with the principles of statistical hypotheses testing are assumed known. | ||||||||||||||||||||||||
| Prerequisites for registering for the exam (activities during the teaching period) | ||||||||||||||||||||||||
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Number of compulsory
activities which must be approved (see section 13 of the Programme
Regulations): 2
Compulsory home
assignments
Each assignment is 3-5 pages in group of 1-4 students. The students have to get 2 out of 3 assignments approved in order to go to the exam. There will not be any extra attempts provided to the students before the ordinary exam. If a student cannot hand in due to documented illness, or if a student does not get the activity approved in spite of making a real attempt, then the student will be given one extra attempt before the re-exam. Before the re-exam, there will be one home assignment (max. 10 pages) which will cover 2 mandatory assignments. |
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| Examination | ||||||||||||||||||||||||
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| Course content, structure and pedagogical approach | ||||||||||||||||||||||||
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This course provides a solid theoretical foundation for
predictive modelling while placing strong emphasis on hands-on,
applied analysis of economic and business data. Students work
actively with real and synthetic time series in R, learning both
how to produce forecasts and how to interpret, evaluate, and
communicate the results in a clear and meaningful way.
Throughout the course, students should develop intuition for how
to approach data: exploring and describing a time series, assessing
data reliability and limitations, and identifying features such as
trend, seasonality, outliers, and structural breaks. Understanding
the data is a central step of the forecasting process, and the
course integrates practical examples to highlight the types of
challenges that arise in real-world settings.
The course covers several classes of forecasting models from different branches of statistics. In each case, the focus is on developing forecasting intuition: understanding why a model behaves as it does, the assumptions involved, when it is appropriate to apply a given method, and how to diagnose potential problems. Students learn to compare alternative models, justify their modelling choices, and critically evaluate forecasting performance using a range of diagnostic tools. Predictive analytics plays a key role in managerial and policy
decision-making.
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| Research-based teaching | ||||||||||||||||||||||||
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CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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| Description of the teaching methods | ||||||||||||||||||||||||
| Lectures, in-class exercises during lectures, exercise classes with tools training. | ||||||||||||||||||||||||
| Feedback during the teaching period | ||||||||||||||||||||||||
| The main feed-back element is the feed-back
provided for the mandatory assignments. This feedback consists of
an indicative solution uploaded to Canvas followed by comments in
class. Also individual feed-back is provided as comments in the
individual assignments are made available to the students and
students are encouraged to schedule a talk with the teacher about
mistakes.
Next the teacher will create discussion fora on CANVAS where students can ask question and the answers will be displayed to the benefit of the entire class. This is a second way of receiving individual feedback. Also feed-back is available more generally on a continuous basis in class. This holds true for both lectures and exercise classes. In addition the students are very welcome during the office hours of the teacher. During office hours students can receive feed-back both on their choice of data for the exam project, on technical issues in relation to the use of R in general (only to a limited degree for their exam project as no supervision is allowed. Minor questions can be answered if the teacher does not find it unfair to the other students). Also feed-back on theoretical questions is provided during office hours. |
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| Student workload | ||||||||||||||||||||||||
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| Expected literature | ||||||||||||||||||||||||
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The literature can be changed before the semester starts. Students are advised to find the final literature on Canvas before they buy the books.
Main text book(s) and articles: Hyndman, R.J & Athanasopoulos, G (2021): Forecasting: principles and Practice (HA) (Free online version available)
Gujarati, D.N. and Porter, D.C. (2010). Essentials of Econometrics, 4th edition, McGraw-Hill, pp 201-205 and 386-397
Doornik, J.A. & Hendry, D.F. (2014): Statistical model selection with ‘Big Data’. University of Oxford, Department of Economics, Discussion Paper Series, # 735 (or more recent text in this spirit). (DH)
More supplementary stuff: Buus Lassen, N., la Cour, L., Vatrapu, R. (2017), ‘Predictive Analytics with Social Media data’ in Sloan & Quan-Haase ed. The SAGE Handbook of Social Media Research Methods, Chapter 20, pp 328-341 (BCV)
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