| Learning objectives |
- An ability to identify and explain central concepts and
theories from the course.
- An ability to demonstrate how concepts and theories from the
course can be applied in an empirical context, for example one’s
own organization.
- An ability to reflect over and evaluate the relevance and
applicability of course concepts and theories.
|
| Examination |
|
Strategic
Communication:
|
| Exam
ECTS |
5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance, see also the rules about
examination forms in the programme regulations. |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 3 pages |
| Assignment type |
Synopsis |
| Release of assignment |
An assigned subject is released in
class |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Home assignment - written product |
|
Size of written product: Max. 10
pages |
|
Assignment type: Written
assignment |
|
Release of assignment: An assigned
subject is released in class |
|
Duration: Written product to be
submitted on specified date and time. |
Description of the exam
procedure
The student is expected to draw actively,
explicitly and correctly on relevant parts of
the course material in order to identify and analyse one or several
communication issues in their own company. The analysis can,
for example, include dimensions such as critical stakeholders,
identity, crisis communication, management, autocommunication or
transparency.
|
|
| Course content, structure and pedagogical
approach |
|
I
Purpose
Strengthen your role as a communicator in complex and changing
environments, becoming an indispensable resource in your company.
Gain insights into strategic communication and how to use effective
communication in the right context - crucial for the success of
your projects.
Your benefits
-
Increased influence: Understand how to
influence decision-makers and stakeholders through targeted and
precise communication.
-
Improved leadership skills: Learn how to use
communication as an effective leadership tool to motivate and
engage your colleagues and employees.
-
Crisis navigation skills: Become familiar with
crisis communication techniques to handle challenges and maintain
the company’s reputation under pressure.
-
Greater visibility and transparency: Learn to
use communication to create clarity, transparency and trust both
internally and externally.
Description
The main target group for the course is leaders and managers
interested in understanding the possibilities and limitations of
using communication strategically in a variety of organisational
practices. To develop such understanding, participants must be
willing and able to explore and problematise common-sense
understandings of communication, including its assumed purposes,
audiences and effects. Such approach helps participants interact in
qualified ways with consultants and other experts in the field.
Themes
-
Fundamental communication concepts: Understand
the key principles and theories in communication.
-
Campaign practices: Gain insights into both
classic and modern effective campaign methods.
-
Engagement and ownership: Learn to engage
employees and stakeholders for increased ownership.
-
Leadership communication: Strengthen your
leadership and motivate your team through effective
communication.
-
Navigating ambiguity: Handle complex and
ambiguous communication
situations.
|
|
| Research-based teaching |
|
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
- Classic and basic theory
- New theory
- Teacher’s own research
- Models
Research-like activities
- Analysis
- Discussion, critical reflection, modelling
|
| Description of the teaching methods |
The course combines theory presentations, cases,
exercises and guest lectures. In addition, the course draws on the
participants' own insight and experiences.
Participants are expected to be well prepared for lectures and to
participate actively with comments, questions and short
presentations |
| Feedback during the teaching period |
| Opportunity for feedback in teaching. |
| Student workload |
| Preparation and Exam |
109,5 hours |
| In-person teaching |
28 hours |
|
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