Students are required to complete an internationally oriented project, working in teams of 4 members. More specifically, the student is required to integrate theoretical as well as empirical material from the IMM courses in Marketing, Strategy, and Management in developing specific strategic recommendations for a business enterprise. The project should offer opportunities for the students to work in teams. An overall purpose of the project work is to provide the students with a set of new opportunities to design and conduct their studies according to their own interests. The project results should be delivered on time and the project work should meet professional standards in producing effective presentations of various managerial issues.

The business project takes its point of departure in a problem of strategic / managerial / marketing nature for a firm and the project should end up in a recommendation concerning what decision to make regarding the problem under study. The recommended decision should be based on an analysis of empirical data with regard to relevant theories, models and concepts for solving the problem, and a critical stance towards the validity and reliability recommendations with regard to methods used.

The teams are expected to find their own company contacts. Issues to be explored must be relevant for the syllabus of the first and second semester. An example could be the internationalisation of a certain company, including the selection of entry mode and country segments. Other examples are strategic management in a company that is expanding internationally, feasibility studies in certain countries or industries, or strategic management per se.