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2012/2013  KAN-IMM_IM41  Business Project

English Title
Business Project

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Course period Spring
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Anders Paarup Nielsen - Department of Management, Politics and Philosophy
Anders Paarup Nielsen
Main Category of the Course
  • Economics, macro economics and managerial economics
Last updated on 09-07-2012
Learning objectives
The student must - through his/her co-operation with the other students in his/her group - demonstrate the ability to structure complex problems in relation to a description and analysis of empirical problem fields through the application of adequate scientific methods and the application of relevant theories within the area of international management and marketing.
Business Project:
Type of test Oral with Written Assignment
Marking scale 7-step scale
Second examiner External examiner
Exam period May/June and August
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below
Individual oral exam (20 minutes per student including votation) on the basis of a written project report (max. 60 standard pages) in groups of 4 students. Each group has 8 hours of supervision including preperation hours.
The examination will be based on the written project report which is due in May.
The examination will cover both the report itself and the theory applied. Students will be evaluated both on the basis of the project report and the oral examination.
Each student receives an individual grade.
The regular exam will be held in June. The dates for the regular exam and the final due date for the submission will be announced by the IMM secretariat. The make-up/re-exam takes place in August. If a student is ill during the regular oral exam, he/she will be able to re-use the group project at the make-up/re-exam. If the student was ill during the writing of the project and did not contribute to the project, the make-up project can be written individually or in groups (provided that other students are taking the make-up/re-exam). If the student did not pass the regular exam a new or revised project, confer advice from the examiner at the regular exam, must be handed in to a new deadline specified by the line secretariat
The projects are evaluated by external examiners. The exam format is an individual oral examination based on the written project report (max. 60 pages) prepared in groups of 4 students. Students can also write the project individually. In the oral exam, the written report is used as basis for the discussion. The final grade for the course is based on a combined evaluation of the written project and the oral performance.
Course content

Students are required to complete an internationally oriented project, working in teams of 4 members. More specifically, the student is required to integrate theoretical as well as empirical material from the IMM courses in Marketing, Strategy, and Management in developing specific strategic recommendations for a business enterprise. The project should offer opportunities for the students to work in teams. An overall purpose of the project work is to provide the students with a set of new opportunities to design and conduct their studies according to their own interests. The project results should be delivered on time and the project work should meet professional standards in producing effective presentations of various managerial issues.

The business project takes its point of departure in a problem of strategic / managerial / marketing nature for a firm and the project should end up in a recommendation concerning what decision to make regarding the problem under study. The recommended decision should be based on an analysis of empirical data with regard to relevant theories, models and concepts for solving the problem, and a critical stance towards the validity and reliability recommendations with regard to methods used.

The teams are expected to find their own company contacts. Issues to be explored must be relevant for the syllabus of the first and second semester. An example could be the internationalisation of a certain company, including the selection of entry mode and country segments. Other examples are strategic management in a company that is expanding internationally, feasibility studies in certain countries or industries, or strategic management per se.

Teaching methods
The projects will be prepared groups of 4 students. Each group will have an assigned advisor. The Study Committee will specify further rules regarding the number of consultation hours.
Last updated on 09-07-2012