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2013/2014  KAN-CMIT_VKFL  Mastering knowledge and company wide collaboration with social media

English Title
Mastering knowledge and company wide collaboration with social media

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn
Changes in course schedule may occur.
Friday 11.40-14.15, week 36-41,43-46
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Louise Harder Fischer - Department of IT Mangement (ITM)
External associate Professor, Louise Harder Fischer, Independent researcher and consultant in various Danish organizations, dealing with issues on OIT adoption for mastering knowledge flows and mass collaboration. Administrative contact person is Jeanette Hansen, ITM (jha.itm@cbs.dk).
Main academic disciplines
  • Management of Information and Knowledge Management
Last updated on 15-03-2013
Learning objectives
Reflect on the theoretical and practical aspects and relevance of mastering knowledge flows and company wide collaboration with social media in global organizations
  • Account for different views on knowledge and knowledge flow
  • Account for different views on mass collaboration
  • Account for different frameworks for knowledge flow and mass collaboration
  • Account for different perspectives and frameworks on sociale media in organizational settings
  • Discuss and evaluate the relevance of presented frameworks in realistic settings
  • Document, analyse and present the discussion and evaluation
Mastering knowledge and company wide collaboration with social media:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 5 students in the group
Even if it is a group exam, each student must be assessed individually. The students do not need to give an account of which parts of the project they are responsible for.
Size of written product Max. 20 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period December/January
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
Mastering knowledge and company wide collaboration in the virtual and global organization.

How do we master Company-wide Collaboration and the flow of knowledge in global organizations with social media?

Knowledge Management has a bad track record. In many years we have perceived knowledge as a product that could be contained for later use. The codification of knowledge is based on a premise that “If we can save it, we can find it, and use it again”. That is far from true, and many knowledge management systems has failed due to this believe. At this course we discuss a new strategy for “knowledge flow”.
After a theoretical discussion based on the former paradigm presented in Morten T. Hansens article from 1999 in Harvard Business Review “What’s your strategy for managing knowledge?” we take a new look on the subject through the lenses of the theories from “Managing flow - The process theory of the knowledge based firm” [Nonaka, 2010] and the insights from the Mass Collaboration theories from the book “Collaboration” [Hansen, 2009].

Combining the view of knowledge as a process with the a new framework for companywide collaboration, and the social organization [Bradley, 2011] the course will focus on answering the question on how we enable the flow of sympatic, operational and konceptuel knowledge, with social media, and “easy to use” devices, so that global organizations can “collaborate” no matter where the individual is placed.

Lectures will be based on themes like:
  • From managing knowledge to mastering flow
  • From container to process view of knowledge
  • From structure and hierarchy to filling out structural holes with communities empowered by social media
  • From silo thinking to mass collaboration
  • From digital revolution to new normal
  • From a culture of control to a culture of activation
  • From e-mail to collaboration tools.
During the course we will - in the light of problembased learning and workshop form - formulate  new and better ways of supporting the flow of knowledge accross distance and culture with sociale media, improving mass colllaboration competencies in the organizations.  
Teaching methods
Workshops and problem based learning
We begin with:
What is the problem?
Is it a problem? Why is it a problem?
How can we design solutions to the problem?

In most lectures we will meet Danish companies with global issues, (virtual or physical present) presenting us with real problems within the theme, giving them an opportunity to formulate a problem, that we will try to understand and articulate in light of theory, and - if possible – come up with solutions and advice.
Student workload
Preparation 120 hours
Workshops 30 hours
Project 100 hours
Expected literature
[Hansen, 2009] "Collaboration – how leaders avoid the traps, create unity and reap big results”, Morten T. Hansen. HBR Press, 2009, ISBN 978-1-4221-1515-2.

[Nonaka, 2010] "Managing Flow – a process theory of the knowledge-based firm", Ikujiro Nonaka, Ryoko Toyama and Toru Hirata, Palgrave Macmillan 2010, ISBN 978-0-230-55376-7  
Chapters from:
[Bradley, 2011]"The social organization – hos to use sociale media to tap the collective genius of your customers and employees" Anthony C. Bradley and Mark P. McDonald, HBR Press, 2011.

[McAfee, 2009] “Enterprise 2.0 – how to manage social technology to transform your organisation”, Andrew Mcafee, 2009, HBR Press.
[Hinssen 2010] “The new normal – explore the limits of the digital world”, Peter Hinssen, 2010, Across Technology, Mach Media.
[Tapscott, 2010] “Macrowikinomics - New Solutions for a Connected Planet”, Don Tapscott, 2010, Atlantic Books  
Last updated on 15-03-2013