2014/2015 KAN-CMLMV1053U Managing Knowledge, Communication and Innovation using Social Media
English Title | |
Managing Knowledge, Communication and Innovation using Social Media |
Course information |
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Language | English |
Course ECTS | 7.5 ECTS |
Type | Elective |
Level | Full Degree Master |
Duration | One Semester |
Course period | Autumn |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Max. participants | 50 |
Study board |
Study Board for MA in International Business
Communication
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Course coordinator | |
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Secretary Tine Silfvander - ts.iadh@cbs.dk | |
Main academic disciplines | |
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Last updated on 11-08-2014 |
Learning objectives | ||||||||||||||||||||||||
to learn basic theories and principles of
managing knowledge work.
to get acquainted with and get practical experience with social media for collaboration and knowledge sharing. to learn how these technologies are applied for managing knowledge work. to understand the role of social media for knowledge sharing, communication, and innovation. In order to achieve the grade 12, students must
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Course prerequisites | ||||||||||||||||||||||||
All master level students. | ||||||||||||||||||||||||
Examination | ||||||||||||||||||||||||
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Course content and structure | ||||||||||||||||||||||||
The access and efficient management of knowledge is key for
innovation and competitiveness in a globalized business society.
Social Media in form of wikis, blogs, social networks have changed
the way people interact, communicate and do business . The course
provides future graduates with an overview of how novel
technologies (in particular Social Media/Web 2.0 tools such as
Wikis, blogs and social networks applications such as Facebook,
Linkedin) can be used to communicate, innovate and manage
knowledge.
The course will provide a fundamental coverage of the following topics:
During the course, you are expected to identify, read, and analyze at least 1-2 research articles relevant to the course, related to a topic of interest. You will present these articles with the class during class discussion. Furthermore you should present /or (at least upload) a short oral group presentation based on an uploaded ppt presentation of your selected topic prior to the exam. More details will be provided during the course. |
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Teaching methods | ||||||||||||||||||||||||
The course will draw upon a substantial body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions and hands-on project work and home assignments. | ||||||||||||||||||||||||
Further Information | ||||||||||||||||||||||||
If the maximum number of students is
exceeded we would like you to split them into 2 groups.
Changes in course schedule may occur Thursday 09.50-11.30, week 38-48 |
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Expected literature | ||||||||||||||||||||||||
Excerpts from: Newell, S., Robertson, M., Scarbrough, H., Swan, J. (eds.): Managing Knowledge Work and Innovation. Palgrave Macmillan (2009) Razmerita, L., Kirchner, K., & Sudzina, F. (2009). Personal Knowledge Management: The Role of Web 2.0 tools for managing knowledge at individual and organisational levels. Online Information Review, 33(6), 1021-1039. McAfee, A. P. (2006). Enterprise 2.0: The dawn of emergent collaboration. Mit Sloan Management Review, 47(3), 21-28. Kirchner, K., Razmerita, L., & Sudzina, F. (2008). New Forms of Interaction and Knowledge Sharing on Web 2.0. In E. D. Miltiadis Lytras, Patricia Ordonez De Pablo (Ed.), Web2.0: The Business Model (pp. 21-37). USA: Springer Science and Business Media. Marks, P., Polak, P., McCoy, S., & Galletta, D. (2008). Sharing knowledge. Commun. of the ACM, 51(2), 60-65. Andriole, S. J. (2010). Business Impact of Web 2.0 Technologies. Communications of the ACM, 53(12), 67-79. Enders, A., Hungenberg, H., Denker, H.-P., & Mauch, S. (2008). The long tail of social networking. European Management Journal, 26(3), 199-211. Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet. Long Range Planning, 43(2/3), 272-290. and other relevant articles |