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2014/2015  KAN-CMLMV1053U  Managing Knowledge, Communication and Innovation using Social Media

English Title
Managing Knowledge, Communication and Innovation using Social Media

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 50
Study board
Study Board for MA in International Business Communication
Course coordinator
  • Liana Razmerita - MSC
Secretary Tine Silfvander - ts.iadh@cbs.dk
Main academic disciplines
  • Information Systems
  • Innovation and entrepreneurship
  • Management of Information and Knowledge Management
Last updated on 11-08-2014
Learning objectives
to learn basic theories and principles of managing knowledge work.
to get acquainted with and get practical experience with social media for collaboration and knowledge sharing.
to learn how these technologies are applied for managing knowledge work.
to understand the role of social media for knowledge sharing, communication, and innovation.

In order to achieve the grade 12, students must
  • successfully submit an excellent project that proves that they have understood and are able to apply the theoretical knowledge in a real life, business context.
  • in the project report, integrate the selection, structuring and implementation (detailed plan or business model for implementation) of emerging technologies in a specific application domain. An excellent project must comprise the application of theories, methodologies, technologies and planning that have been taught in the course.
  • to demonstrate their ability to apply their acquired knowledge and combine it with other relevant, cross-disciplinary knowledge in the context of their specific project.
Course prerequisites
All master level students.
Managing Knowledge, Communication and Innovation using Social Media:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
A final individual project exam/home assignment which may comprise an implementation.
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter Term and December/January
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The access and efficient management of knowledge is key for innovation and competitiveness in a globalized business society. Social Media in form of wikis, blogs, social networks have changed the way people interact, communicate and do business . The course provides future graduates with an overview of how novel technologies (in particular Social Media/Web 2.0 tools such as Wikis, blogs and social networks applications such as Facebook, Linkedin) can be used to communicate, innovate and manage knowledge. 
Furthermore, the course uses an extensive body of research and theories to show how management of knowledge in organizations relates to work practices, motivations, attitudes and behaviours of knowledge workers.

The course will provide a fundamental coverage of the following topics:

  • Discussion of different types of Knowledge
  • Processes of managing knowledge and communication
  • The role of ICT including Web2.0 tools for managing knowledge
  • The dynamics of knowledge creation and team working
  • The role of semantics for knowledge structuring and knowledge retrieval
  • The role of Social Media for communication and managing knowledge work.
  • The relationship between managing knowledge, communication, collaboration and innovation.

During the course, you are expected to identify, read, and analyze at least 1-2 research articles relevant to the course, related to a topic of interest. You will present these articles with the class during class discussion. Furthermore you should present /or (at least upload) a short oral group presentation based on an uploaded ppt presentation of your selected topic prior to the exam. More details will be provided during the course.

Teaching methods
The course will draw upon a substantial body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions and hands-on project work and home assignments.
Further Information
If the maximum number of  students is exceeded we would like you to split them into 2 groups.

Changes in course schedule may occur
Thursday 09.50-11.30, week 38-48
Expected literature

Excerpts from:

Newell, S., Robertson, M., Scarbrough, H., Swan, J. (eds.): Managing Knowledge Work and Innovation. Palgrave Macmillan (2009)

Razmerita, L., Kirchner, K., & Sudzina, F. (2009). Personal Knowledge Management: The Role of Web 2.0 tools for managing knowledge at individual and organisational levels. Online Information Review, 33(6), 1021-1039.

McAfee, A. P. (2006). Enterprise 2.0: The dawn of emergent collaboration. Mit Sloan Management Review, 47(3), 21-28.

Kirchner, K., Razmerita, L., & Sudzina, F. (2008). New Forms of Interaction and Knowledge Sharing on Web 2.0. In E. D. Miltiadis Lytras, Patricia Ordonez De Pablo (Ed.), Web2.0: The Business Model (pp. 21-37). USA: Springer Science and Business Media.

Marks, P., Polak, P., McCoy, S., & Galletta, D. (2008). Sharing knowledge. Commun. of the ACM, 51(2), 60-65.

Andriole, S. J. (2010). Business Impact of Web 2.0 Technologies. Communications of the ACM, 53(12), 67-79.

Enders, A., Hungenberg, H., Denker, H.-P., & Mauch, S. (2008). The long tail of social networking. European Management Journal, 26(3), 199-211.

Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet. Long Range Planning, 43(2/3), 272-290.

and other relevant articles

Last updated on 11-08-2014