| Learning objectives |
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors:
- Develop and present an original social business idea related to
social/sustainable tourism
- Critically apply theories and concepts from the course to
develop a business plan for a social enterprise
- Write and present a thorough and convincingly developed social
business plan that includes attention to the 'what',
'why', and 'how' aspects
- Critically assess their own business plan
- Work in teams and apply academic knowledge to practical
cases
|
| Examination |
|
Tourism Social
Entrepreneurship and Sustainability:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Oral group exam based on written group
product |
| Number of people in the group |
2-3 |
| Size of written product |
Max. 15 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Spring |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If the student has participated in
the written group project for the ordinary exam, but has been ill
at the time of the oral exam, the re-examination is conducted on
the basis of the group project that has already been handed in for
the ordinary exam.
However, a copy of the project for the ordinary exam MUST be handed
in for the re-exam within a specified time.
If the group has participated in the written group project for the
ordinary exam, but not passed the oral exam, the re-exam is
conducted on the basis of a revision of the project handed in for
the ordinary exam within a specified time.
The student must clearly state at the frontpage of the project that
the written product has been REVISED!
If the student has not participated in the written group project,
the student may participate in the oral re-examination, if the
student hands in a project within a specified time.
|
Description of the exam
procedure
The team project that runs throughout the whole course,
is handed in at a specified time and is concluded with an oral
examination
|
|
| Course content and
structure |
|
This course aims at providing students with the appropriate
conceptual frameworks and knowledge to reflect critically on how
tourism businesses can contribute to sustainable development
through social entrepreneurship.
The UN Development Programme states that development is
"The expansion of people’s freedoms to live long, healthy and
creative lives; to advance goals they have reason to value; and to
engage actively in shaping development equitably and sustainably on
a shared planet. People are both the beneficiaries and the drivers
of human development, as individuals and in
groups". Social entrepreneurship, in turn, is
"motivated primarily by social benefit to address social
problems or needs that are unmet by government and the private
sector in a way that is generally congruent with market forces”
(Brooks 2009, p. 177). Such businesses usually start small
and local, but also grow to have global
relevance, as we can see with the example of
microfinance.
This course focuses more specifically on how the tourism
entrepreneur can act as a driver of development and
sustainability. The course combines theoretical knowledge
and case studies that can be used as inspiration and
provide tools to be applied in developing a social enterprise
business plan.
Topics addressed in this course are:
- Entrepreneurship with a special focus on social
entrepreneurship
- Idea generation and social business plan developement
- Natural, Social, Human, Institutional and Financial capital for
tourism social enterprises
- Sustainability and tourism development
- Corporate Social Responsibility and Diversity Management
- Innovation
Tentative course structure:
-
Course and exam info & Defining social entrepreneurship: how
is it different from both charity and 'regular' start
ups?
- Tourism social entreprises: why and how to combine
sustainability, development and tourism
- The social business plan part I: idea generation and
'ingredients'
- The social business plan part II: zooming in on natural capital
(market analysis), funding (financial capital), staffing &
local embeddedness (human, institutional & social
capital)
- The social Business plan part III: presentation and Q&A
with a young social entrepreneur; measuring social value
- Case Study I: from charity to social business
- Workshop I: group presentations of work in progress, feedback
from students and teacher
- Gender and diversity management in the tourism social
enterprise
- Institutional entrepreneurship and innovation for tourism
social entrepreneurs
- Case Study II: Social intrapreneurship in the tourism
industry
- Workshop II: group presentations of work in progress, feedback
from students and teacher
- Course wrap up and review of learning objectives; discussing
the exam; final project advancement/issues group
discussion
|
| Teaching methods |
| The course includes lectures, case
studies, workshops with student group presentations, as well as
interactive mini-case discussions in class. |
| Student workload |
| Lectures |
36 hours |
| Preparation and Exam |
170 hours |
|
| Expected literature |
|
Ateljevic, J. & Page, S.
(Eds.) (2009). Tourism and
Entrepreneurship, Butterworth-Heinemann.
Ridley-Duff, R. & Bull, M. (Eds.)
(2015). Understanding Social Enterprise, 2nd edition,
Sage.
|
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