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2016/2017  BA-BSTHO1022U  Tourism Social Entrepreneurship and Sustainability

English Title
Tourism Social Entrepreneurship and Sustainability

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter, Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Service Management
Course coordinator
  • Florence Villeseche - Department of International Economics and Management (INT)
Main academic disciplines
  • CSR and sustainability
  • Entrepreneurship
  • Experience economy
Last updated on 18-08-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Develop and present an original social business idea related to social/sustainable tourism
  • Critically apply theories and concepts from the course to develop a business plan for a social enterprise
  • Write and present a thorough and convincingly developed social business plan that includes attention to the 'what', 'why', and 'how' aspects
  • Critically assess their own business plan
  • Work in teams and apply academic knowledge to practical cases
Tourism Social Entrepreneurship and Sustainability:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-3
Size of written product Max. 15 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student has participated in the written group project for the ordinary exam, but has been ill at the time of the oral exam, the re-examination is conducted on the basis of the group project that has already been handed in for the ordinary exam.

However, a copy of the project for the ordinary exam MUST be handed in for the re-exam within a specified time.

If the group has participated in the written group project for the ordinary exam, but not passed the oral exam, the re-exam is conducted on the basis of a revision of the project handed in for the ordinary exam within a specified time.

The student must clearly state at the frontpage of the project that the written product has been REVISED!

If the student has not participated in the written group project, the student may participate in the oral re-examination, if the student hands in a project within a specified time.
Description of the exam procedure

The team project that runs throughout the whole course, is handed in at a specified time and is concluded with an oral examination



Course content and structure

This course aims at providing students with the appropriate conceptual frameworks and knowledge to reflect critically on how tourism businesses can contribute to sustainable development through social entrepreneurship.


The UN Development Programme states that development is "The expansion of people’s freedoms to live long, healthy and creative lives; to advance goals they have reason to value; and to engage actively in shaping development equitably and sustainably on a shared planet. People are both the beneficiaries and the drivers of human development, as individuals and in groups". Social entrepreneurship, in turn, is "motivated primarily by social benefit to address social problems or needs that are unmet by government and the private sector in a way that is generally congruent with market forces” (Brooks 2009, p. 177). Such businesses usually start small and local, but also grow to have global relevance, as we can see with the example of microfinance. 


This course focuses more specifically on how the tourism entrepreneur can act as a driver of development and sustainability. The course combines theoretical knowledge and case studies that can be used as inspiration and provide tools to be applied in developing a social enterprise business plan.



Topics addressed in this course are:

  1. Entrepreneurship with a special focus on social entrepreneurship
  2. Idea generation and social business plan developement
  3. Natural, Social, Human, Institutional and Financial capital for tourism social enterprises
  4. Sustainability and tourism development
  5. Corporate Social Responsibility and Diversity Management
  6. Innovation


Tentative course structure:

  1. Course and exam info & Defining social entrepreneurship: how is it different from both charity and 'regular' start ups?

  2. Tourism social entreprises: why and how to combine sustainability, development and tourism
  3. The social business plan part I: idea generation and 'ingredients'
  4. The social business plan part II: zooming in on natural capital (market analysis), funding (financial capital), staffing & local embeddedness (human, institutional & social capital)
  5. The social Business plan part III: presentation and Q&A with a young social entrepreneur; measuring social value
  6. Case Study I: from charity to social business
  7. Workshop I: group presentations of work in progress, feedback from students and teacher
  8. Gender and diversity management in the tourism social enterprise
  9. Institutional entrepreneurship and innovation for tourism social entrepreneurs
  10. Case Study II: Social intrapreneurship in the tourism industry
  11. Workshop II: group presentations of work in progress, feedback from students and teacher
  12. Course wrap up and review of learning objectives; discussing the exam; final project advancement/issues group discussion
Teaching methods
The course includes lectures, case studies, workshops with student group presentations, as well as interactive mini-case discussions in class.
Student workload
Lectures 36 hours
Preparation and Exam 170 hours
Expected literature

Ateljevic, J. & Page, S. (Eds.) (2009). Tourism and Entrepreneurship, Butterworth-Heinemann.


Ridley-Duff, R. & Bull, M. (Eds.) (2015). Understanding Social Enterprise, 2nd edition, Sage.




Last updated on 18-08-2016