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2016/2017  KAN-CIBCV2059U  Managing Knowledge, Communication and Innovation using Social Media

English Title
Managing Knowledge, Communication and Innovation using Social Media

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 30
Max. participants 80
Study board
Study Board for Master of Arts (MA) in International Business Communication in English
Course coordinator
  • Liana Razmerita - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Information technology
  • Communication
  • Organisational behaviour
Last updated on 18-02-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: An excellent project must comprise or relate the application of theories, concepts or technologies that have been taught in the course.
The project report should relate to the practices and management of knowledge work, communication and innovation by organizations; or the usage, adoption or implementation of social media in a specific application domain.
  • Apply concepts and theories from the course readings and other relevant readings to analyze various forms of knowledge work practices, communication or innovation.
  • Define a well-founded research question related to the management of knowledge work, communication and innovation
  • Use the concepts and theories taught during the course to discuss or analyze empirical examples from organizations or relevant case studies.
  • Demonstrate their ability to apply their acquired knowledge and combine it with other relevant, cross-disciplinary knowledge in the context of their specific project.
  • Understand the role of social media for knowledge sharing, collaboration, communication, and innovation.
  • Demonstrate and get practical experience with social media for communication, collaboration and knowledge sharing
  • Demonstrate awareness of the challenges and opportunities offered by group work, and reflect critically on your experience and learning process in the group work
Course prerequisites
master level students.
Managing Knowledge, Communication and Innovation using Social Media:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Report
Duration 2 weeks to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The effective management of knowledge work is key for innovation and competitiveness in a globalized business society. Social Media in form of wikis, blogs, social networks have changed the way people interact, communicate and do business . The course provides an overview of how novel technologies (in particular tools such as wikis, blogs, or enterprise social networks applications) can be used to communicate, innovate and manage knowledge.  


Furthermore, the course uses an extensive body of research and theories to show how management of knowledge in organizations relates to work practices, motivations, attitudes and behaviours of knowledge workers.

The course will provide a fundamental coverage of the following topics:

  • Discussion of different types of Knowledge
  • Processes of managing knowledge and communication
  • The role of ICT including Web2.0 tools for managing knowledge work
  • Discussion of challenges associated with the management of knowledge work and innovation
  • The dynamics of knowledge creation and team working
  • The role of Social Media for communication and managing knowledge work.
  • The relationship between managing knowledge, communication, collaboration and innovation.


During the course, you are expected to identify, read, and discuss at least 1-2 research articles relevant to the course, related to a topic of interest. You will present these articles within the class discussions or using social media.  


Group work is encouraged for data collection and preliminary research on a selected topic. Furthermore you should present /or (at least upload) a short oral group presentation based on an uploaded ppt presentation of your selected topic prior to the exam. More details will be provided during the course.

Teaching methods
The course will draw upon a substantial body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions of case studies and hands-on project work as well as presentations by students of home assignments.
Student workload
Individual preparation (reading course materials etc.) 80 hours
Group work and assignements 43 hours
Written exam 60 hours
Course participation 24 hours
Expected literature

Newell, S., Robertson, M., Scarbrough, H., Swan, J. (eds.): Managing Knowledge Work and Innovation. Palgrave Macmillan (2009)

Razmerita, L., Wren, G., & Jain, L. (Eds.). (2016). Innovations in Knowledge Management: The impact of social media, semantic web and cloud computing: Springer.

Razmerita, L., Kirchner, K., & Sudzina, F. (2009). Personal Knowledge Management: The Role of Web 2.0 tools for managing knowledge at individual and organisational levels. Online Information Review, 33(6), 1021-1039.

McAfee, A. P. (2006). Enterprise 2.0: The dawn of emergent collaboration. Mit Sloan Management Review, 47(3), 21-28.

Kirchner, K., Razmerita, L., & Sudzina, F. (2008). New Forms of Interaction and Knowledge Sharing on Web 2.0. In E. D. Miltiadis Lytras, Patricia Ordonez De Pablo (Ed.), Web2.0: The Business Model (pp. 21-37). USA: Springer Science and Business Media.

Marks, P., Polak, P., McCoy, S., & Galletta, D. (2008). Sharing knowledge. Commun. of the ACM, 51(2), 60-65.

Von Krogh, G. (2012). How does social software change knowledge management? Toward a strategic research agenda. The Journal of Strategic Information Systems, 154-164. 

Andriole, S. J. (2010). Business Impact of Web 2.0 Technologies. Communications of the ACM, 53(12), 67-79.

Razmerita, L., Kirchner, K., & Nabeth, T. (2014). Social Media In Organizations: Leveraging Personal and Collective Knowledge Processes. Journal of Organizational Computing and Electronic Commerce, 24(1), 74-93.


Last updated on 18-02-2016