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2017/2018  BA-BHAAV6020U  EU, the Internal Market and Business Strategy

English Title
EU, the Internal Market and Business Strategy

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 60
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Janine Leschke - EGB
  • Manuele Citi - EGB
Main academic disciplines
  • Globalization and international business
  • Political Science
Last updated on 25-08-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of the course the student should thus be able to:
  • Understand and discuss the dynamics and consequences of European integration, the role of its institutions and the central role of the Single Market.
  • Identify the most important dimensions and rationales of EU policies
  • Evaluate the impact of EU policies on the business environment and elaborate possible strategies of adaptation for firms operating in Europe
  • Anlayze the regulation of European labour markets and corporate response to European integration
  • Identify and discuss the importance of the challenges facing the European Union's economy and the policies aimed at enhancing its competitiveness.
Course prerequisites
Basic knowledge of “business and society” issues and preferably European Union basics.
EU, the Internal Market and Business Strategy:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Spring
Aids Limited aids, see the list below:
The student is allowed to bring
  • USB key for uploading of notes, books and compendiums in a non-executable format (no applications, application fragments, IT tools etc.)
  • Non-programmable, financial calculators: HP10bll+ or Texas BA II Plus
  • Books (including translation dictionaries), compendiums and notes in paper format
The student will have access to
  • Access to CBSLearn
  • Access to the personal drive (S-drive) on CBS´ network
At all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player). PLEASE NOTE: Students are not allowed to communicate with others during the exam : Read more about exam aids and IT application packages here
Make-up exam/re-exam Home assignment - written product
Size of written product: Max. 10 pages
Assignment type: Written assignment
Duration: Written product to be submitted on specified date and time.
Description of the exam procedure

The retake exam will be a 72 hours home assignment.

Course content and structure

The expansion and dynamics of the European Internal or Single Market have created many opportunities for European companies. Moreover, the changing institutional and regulatory environment of the European Union (EU), and in particular the double wave of deregulation and supranational re-regulation, have had an increasing impact on European business, creating new opportunities but also new threats and challenges. National and multi-national companies have therefore progressively understood the importance of monitoring the changes in EU primary and secondary legislation, evaluating the impact on their business and dynamically adapting the company’s strategy to the new conditions. The aim of the course is to present an overview of the EU decision making system as well as the most business-relevant EU policies. Moreover, students will learn how companies develop their strategic potential when operating in the European market. The course comprises presentations and discussions about the EU institutions and the role of legislation, the Single Market, the Economic and Monetary Union, competition policy, labour market and social policy, external trade policy, and more. It is expected that students actively prepare and present  company cases in a group presentation and/or case based sessions.

The Course's development of competences:
The students will develop a general and practical knowledge of the EU policies that are most relevant for business, and will learn to evaluate the impact of EU primary and secondary legislation on different business sectors.

Teaching methods
Lectures, student presentations and class discussions.
Feedback during the teaching period
Feedback to students will be provided throughout the course in response to group discussions and in particular when they are presenting their cases in class.
Student workload
lecture 36 hours
exam 4 hours
preparation for lecture and exam 168 hours
Further Information

To be scheduled within a 6-week framework in the last quarter of the year


Monday 11.40-14.25, week 44-49 and
Wednesday 12.35-15.10, week 44-49.
Changes in scedule may occur.

Expected literature

The course is based on a compendium.

Last updated on 25-08-2017