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2017/2018  BA-BIMKO1015U  Global English and Intercultural Communication

English Title
Global English and Intercultural Communication

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Elizabeth Benedict Christensen - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Globalization and international business
  • Intercultural studies
  • Communication
Last updated on 27-06-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: Demonstrate knowledge of basic definitions of culture, intercultural communication & global English.
  • Demonstrate understanding of the challenges & pitfalls of intercultural communication in English, including ways to mitigate misunderstandings
  • Understand the way culture influences cognition, communication, and interpersonal behavior
  • Demonstrate & apply key concepts introduced in the course to provide a coherent and nuanced analysis and discussion
  • Observe academic conventions with respect to style, argumentation, references, etc.
  • Demonstrate the ability to independently select, argue, and discuss concepts, including critical thinking skills.
Global English and Intercultural Communication:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration 48 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Students who do not participate in the first exam will be offered a make-up exam with the same format as the original, but with new questions.
Description of the exam procedure

The exam requires students to independently analyze, select, and write a response based on question(s) related to Global English & Intercultural communication in theory and practice. Students are thus expected to demonstrate a high theoretical understanding of concepts introduced during the semester, as well as the practical application of these concepts, especially in a global business world. 

Course content and structure

The aim of this course is twofold:

1. to develop your awareness and understanding of culture’s impact on communication and

2. to increase your understanding of English as a global language in professional business contexts.


This course exposes students to key intercultural communication theories and research, including how cultural background influences cognition, behavior, verbal and non-verbal communication. Particular emphasis is placed on the use of global English or English as a lingua franca (ELF) in business contexts, including how speakers of English from various English language circles communicate with each other and how noise, accents, jargons, and dialects can also influence communication. Self-awareness is also promoted through the course through case-based learning and reflections, including the role that English plays in Danish society and how the experience of learning English as a second language varies across cultural contexts.


Teaching methods
This course integrates educational tools from a variety of contexts, including

1. major theoretical research from global English & Intercultural Communication studies

2. practice-based articles, news stories, and audio/visual clips regarding the use of English in global business contexts

3. case-based learning to give students a chance to apply new knowledge to business cases

Students are expected to actively contribute to course lectures, especially as our own classroom will serve as a global English laboratory. The class combines lectures, class sessions facilitated by student groups, discussions, and case assignments.
Feedback during the teaching period
Students have 2 optional assignments during the semester, for which they will receive written and / or oral feedback in preparation for the final exam.
Student workload
Course activities (including preparation) 150 hours
Exam (including preparation) 62 hours
Last updated on 27-06-2017