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2017/2018  KAN-CIBCV1510U  Management and Employee Communication

English Title
Management and Employee Communication

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 35
Max. participants 45
Study board
Study Board for Master of Arts (MA) in International Business Communication in English
Course coordinator
  • Leif Pjetursson - Department of Management, Society and Communication (MSC)
Underviser: Leif Pjetursson og Inge W. Faarborg
Main academic disciplines
  • Communication
  • Management
  • Organization
Last updated on 22-02-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • The student must be able to use insight about leadership communication, theories and methods, in an analytical way applied to the problemstatements in the exam case.
  • The student must, from a philosophy of science perspective, be able to understand and distinguish between different paradigms, theories , and methods and be able to pinpoint the consequences they have for the analysis and for use the in the organization.
  • The student must answer the examination paper within the framework of the academic project oriented work model: Background, problem issues, choice of empirical and theoretical optics, analysis, conclusion, and perspectives. It is of big importance that an analysis has taken place before suggestions for solutions are recommended.
Course prerequisites
Some knowledge about organisation and communication.
Management and Employee Communication:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Case based assignment
Duration 72 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter and Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The exam will be 72 hours written paper analysing a case given by the teacher.  

Course content and structure

During the course the students will be introduced to the main paradigms of the philosophy of science that influence modern internal communication in organizations and at the same time reflect the development in society through the last 100 years. At the centre of this stands positivism versus social constructivism in the forms of classic management and organizational theory versus constructivism, including systemic and narrative theory.



The course will work with important themes within management and employee communication

  • The development of the modern organization and the need for new communicative competences
  • The development of the management concept and leadership roles including communication and daily operations
  • Communication and leading change (strategy, missions, visions values, projects a.o.)
  • Employee leadership through dialogue (coaching, annual developmental one-on-one meetings, feed-back, team leadership, a.o.)


The students will obtain insight in the organizational effect of the development of the postmodern information society along with what has changed in structure, economy, leadership, and management in Danish and in global organizations. The goal is to train the students' ability to analyse the consequences of this development on the internal relation and communication between leadership and employees. 


During the course, students will train their competences in identifying and analysing central communicative and leadership oriented problems which the organizations and the employees are experiencing. The students are asked to find and select fragments of theory that can be used to analyse the chosen problems, conclude, and finally suggest possible solutions to strengthen the internal communication in the organization. 

Teaching methods
The classroom activities will be a mix of teacher presentation, group, and plenum dialogue plus exercises. Active participation from students is required and therefore preparation in form of reading the announced texts for each lecture is essential for the dialogue in class. The teacher role is more of a facilitator than a one-way communicating lecturer. The students must therefore be prepared to engage in group discussions around small cases from organizations including the students' own experiences from workplaces. Since the course aims to make a bridge between theory and practice, it is essential to engage and bring one's own experiences into the classroom. In analyzing one’s own, and fellow students', workplace examples, the course teaches how to find the connections between theory and practise.

The business community demands students who can transform their qualifications into competences immediately – that means use them in practice. We train this bridging during the course.
Feedback during the teaching period
To enhance the bridging between theory and organizational practice the students participation and engagement in the classroom activities will be adressed. Feedback will also be given during the exam training via group case execises by the end of the term.

Student workload
12 times 2 lectures 24 hours
preparation and reading 162 hours
Work with training cases 38 hours
final exam 72 hours
Expected literature



Georgy Cheney, Lars Thøger Chrisensen, Theodore E. Zorn, Jr. Shiv Ganesh: Organizational Communication in an Age of Globalization, 2011, Waveland Press, Inc.



+ more to come around systemic thinking and communication.

Last updated on 22-02-2017