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2018/2019  BA-BBLCV6000U  Fashion Entrepreneurship and Business Development

English Title
Fashion Entrepreneurship and Business Development

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 40
Max. participants 75
Study board
Study Board for BSc and MSc in Business, Language and Culture, BSc
Course coordinator
  • Fabian Csaba - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • CSR and sustainability
  • Entrepreneurship
  • Marketing
Teaching methods
  • Face-to-face teaching
Last updated on 22-06-2018

Relevant links
Learning objectives
  • Understand and reflect critically on the theory, concepts, tools and cases covered in the course
  • Demonstrate knowledge of the core concepts and contemporary condition of the fashion industry
  • Apply analytical frameworks of the course to identify opportunities and address challenges of fashion enterprises.
  • Present a convincing business plan for an upstart fashion business, a project which helps address challenges of growth and develop an established fashion enterprise, or an analysis of salient issues in the fashion industry or theory of fashion (business).
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved: 1
Compulsory home assignments
Fashion business or industry project proposal written in groups.
Students can choose to submit the project proposal individually. it is, however, recommended to submit in groups.
Examination
Fashion Entrepreneurship and Business Development:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-5
Size of written product Max. 15 pages
Students can choose to submit a max. 10 page project individually. It is, however, advised to submit the project in groups.
Assignment type Project
Duration
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Mundtlig prøve på baggrund af skriftligt produkt (revideret gruppe projekt ved sygdom under de mundtlige prøve eller dumpet eksamen mundtlig og individuel skriftlig opgave, ved sygdom under udarbejdelse af gruppeprojekt)
Description of the exam procedure

Presentation and discussion of business plan, business development project,  fashion industry analysis or fashion theory paper in exam project report
Course content and structure

This course introduces students to the fashion business and helps them develop the analytical and practical skills to help establish and develop sustainable fashion enterprises. The course starts with an outline of the contemporary structure and transformations of the fashion industry in Denmark and beyond. It identifies key trends and forces driving change, including globalization of sourcing and markets, digitalization and demand for more sustainable and responsible business practice. Drawing on the outline as well as company cases, the course will explore the main challenges faced by entrepreneurs as well as more established fashion enterprises, and the opportunities for developing succesful business models and strong brands in contemporary fashion. 

 

The course presents a framework for understanding different phases, critical moments and key value relationships in the growth of fashion companies. The framework addresses central aspects of running a fashion business and provides students practical insights and tools to deal with issues of finance, sourcing, CSR, design, production, sales channels, communication, legal affairs, IPR and brand building. Relating to fashion's networks and entrepreneurship ecosystem, we examine which resources emerging fashion entreprises have access to under which conditions.

 

During the course, the students should acquire the skills to competently formulate, develop or review business models of fashion companies and propose action to address challenges of business growth or analyze key issues in contemporary fashion.

 

The course draws on different disciplines, including fashion theory, entrepreneurship studies, business model theory, business economics, strategic brand management, CSR theory.

 

The course provides students with analytic concepts and practical knowledge and skills to help establish and develop sustainable fashion enterprises as entrepreneurs, consultants or business analysts.
Description of the teaching methods
The course consists of 10 three-hour sessions which blend theoretical and practical approaches to fashion enterprise. The first part of the course places an emphasis on the introduction and discussion of theoretical perspectives and concepts. Gradually the focus shifts to presentations by fashion industry speakers, who share practical experiences and insights and provide the course's core illustrative case examples. In the latter stages, teaching guides student groups in developing their own fashion business project. The projects should either detail a business plan or model for a new fashion enterprise, or assist an established enterprise in developing selected aspects of their business. In the sessions, groups will present their ideas and receive feedback from their peers and experienced fashion industry consultants, who also offer supervision in the preparation of the projects.
Feedback during the teaching period
Regular short assignment
Peer-to-peer feedback on proposals and case studies
Feedback on project proposal assignment
Student workload
Total student hours 206 hours
Participation in classes 30 hours
Readings for classes 100 hours
Research for fashion project assignment 30 hours
Completion of fashion business project 30 hours
Exam preparation 16 hours
Further Information

The course is developed and will be offered in close collaboration with Danish fashion industry associations and companies.

 

It seeks to build stronger relations between CBS and Danish fashion, and help facilitate and encourage student entrepreneurship, internships, projects and research on business development in fashion. 
Expected literature

Literature will be availabel at Learn.
Last updated on 22-06-2018