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2018/2019  BA-BHAAV5007U  Survey Design

English Title
Survey Design

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course First Quarter, Third Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 100
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Anton Grau Larsen - Department of Organization (IOA)
  • Christoph Houman Ellersgaard - Department of Organization (IOA)
Main academic disciplines
  • Marketing
  • Methodology and philosophy of science
  • Statistics and quantitative methods
Teaching methods
  • Face-to-face teaching
Last updated on 20-02-2018

Relevant links

Learning objectives
  • Construct and evaluate valid and reliable survey questions
  • Edit a coherent and functional survey questionnaire
  • Use the LimeSurvey program
  • Evaluate the quality of survey designs
  • Identify a relevant population and a valid way of sampling from this population
Survey Design:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn and Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The exam will consist of a hand-in assignment describing, discussing and evaluating an entire, applicable survey web-survey.

Course content and structure

The course aims to introduce basic concepts of survey design and link them to current developments in web-surveys and ‘big data’. The course will go through all phases of survey design with a focus on how to solve problems hands-on. We will discuss:

  1. Selecting a population or case and finding a sample
  2. Recruitment of participants
  3. How to construct survey questions and indexes, including use of visual aids in questions
  4. How to edit entire questionnaires, including filtering
  5. How to deal with respodents and getting data ready for analysis
  6. How to evaluate a survey constructed or used by others


Furthermore, the course will introduce the open access web survey program LimeSurvey, including how to administer surveys.

Description of the teaching methods
The course will be a combination of lectures and exercises, focusing on making the student able to create surveys themselves. These surveys will serve as part of the written products in the assignments.

The focus will be on hands-on learning. Students will be asked to construct questions and evalute these through pilots and reflect on their learning experience.
Feedback during the teaching period
Oral feedback on exercise assignments.
Student workload
Lectures 20 hours
Lectures - exercises 20 hours
Preparation - Literature 60 hours
Exams and assignments 106 hours
Last updated on 20-02-2018