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2020/2021  BA-BBLCV1035U  Leadership Communication: Theory and Practise

English Title
Leadership Communication: Theory and Practise

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 50
Study board
Study Board for BSc and MSc in Business, Language and Culture, BSc
Course coordinator
  • Spencer Shaw - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Globalisation and international business
  • Communication
  • Management
Teaching methods
  • Blended learning
Last updated on 29-06-2020

Relevant links

Learning objectives
  • Demonstrate an understanding of the differences between leaders, managers and team heads
  • Describe the way in which rhetoric and charisma can influence followers
  • Analyse leadership models and their changing emphasis in the modern business world
  • Show an understand of how to find one’s own personal, leadership approach to the dynamic, social process of organizations
  • Demonstrate ability to grasp the delicacy of leadership skills within an intercultural setting and be prepared for decision-making on the global
Leadership Communication: Theory and Practise:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Written assignment
Duration 72 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter and Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
The re-exam will take the same format as the ordinary exam.
Course content, structure and pedagogical approach

Content, structure:
Leadership demands the ability to set goals, compose visions, prioritise strategy, and uncover company value. All of which must take place within an environment which is open to change, organisational process, and subject to the vagaries of emergent events.
The leader may be embedded in the firm behind the scenes in an important nurturing capacity, or equally appear prominent in response to crisis management. This course comprehensively explains the role of leadership in this complex business environment and unravels its most important functions.

Special attention is paid to language, the ability to persuade, cajole as well as befriend and support company employees, including supporters in the wider public arena. In general the leader-follower relationship is fully explored and its mode of behaviour, language and interaction.

Comparisons are made between management approaches and leadership and the way they may differ or overlap in various organizational settings.


Prominent social thinkers and their impact on the leadership concepts of transformational, charismatic, authentic, transactional, and ethical leadership are fully explored. Creating narratives, empathy, improvisation and persuasive argumentation are focused through these leadership models.


The course takes full advantage of its theory-practice structure in order to fully understand the domestic-global implicaions of leadership. Sessions are devoted to students presentations (not graded) in the form of discussing political and business leaders from the student's own individual country. We then discuss the presentation and give feedback relating individual leaders or managers to the relevant models. Cultures of different countries  encourage and tolerate different standards and this becomes apparent in the ease or difficulty of international leader relationships and the iconic images resented to the public. In other words, both the psychology of the leader and the public persona will be open to scrutiny.

Description of the teaching methods
There will be two directions in teaching the course.
One will take the form of lectures, in-depth discussion of key texts, and a clear elaboration of their significance within a social and business context.
The other will be practise oriented where groups of students will take up various role-playing to become familiar with the leader-follower duality. Special attention will be paid to the use of effective argumentation,and the necessary language required to effectuate a successful leadership role.
Peer response and evaluation will be encouraged
Feedback during the teaching period
This takes place in connection with ongoing course exercises in class, comprising peer student response and presentations. In addition there is personal office hours every Monday afternoon.
Student workload
Attending lectures 36 hours
Preparing for lectures 30 hours
Making exercise/assignments 44 hours
Preparing for exam 82 hours
Exam 20 hours
Expected literature

Compendium, ca.200 pages drawn from texts which include:

Aristotle: Nichomachean Ethics, tr. Bartlett and Collins 2011
J. B.Ciulla, Ethics: The Heart of Leadership.1998
J.M.Burns. Leadership.1978
R. Rieke, M. Sillars,T.Peterson, Argumentation and Critical Decision Making, 2008
M. Alvesson, Leadership Studies. 1996
J. Conger and R. Kanungo, Charismatic Leadership in Organizations.1998
D. Goleman, The New Leaders,2002
J. Lippman-Blumen, The Allure of Toxic Leaders.2005
G.Yukl, Leadership in Organizations. 2006

Last updated on 29-06-2020