• Understand what digitalization means to the context of various segments in the shipping industry including the differences between the dynamics of digitalization between these segments
• Understand alternative perspectives/elements of digitalization (e.g., resources, complementarities, platforms, decision making) on the shipping industry
• Analyse how the digitalization affects the strategies of shipping firms within three selected segments: Container shipping, product tanker, dry bulk
• Being able to analyse and assess in a critical way the academic quality of reports, articles and assignments concerning the digitalization of shipping

Digitalization posses the potential to change the maritime market, and should thus be regarded as a paradigmatic transition rather than technological innovation.

This course is about digitalization in shipping with focus on the strategic level, that is the strategic responses to the digitalization of shipping. The course is divided in six parts:

1. In the first part the students will get an introduction to the digitalization of shipping with various examples on three analytical levels: the macro level of the markets, the meso-level of the segments and the micro level of the corporate strategies.
2. The second part consists of an introduction to decision making processes with focus on the relationship between the human approach to decision making processes.
3. The third part concerns digitalization in relation to organisational resources including the resource-based-view, the knowledge-based view and complementary resources.
4. The fourth part is about economics of information and platform economics.
5. In the fifth part the students will analyse digitalization in three shipping segment: Container, product tank and dry bulk illustrated by the cases of Hapag Lloyd, Maersk Tankers and Norden.
6. The final part of the course is the conclusion.