2020/2021
BA-BISHV1002U Strategy and Digitalization in
International Shipping
| English Title |
| Strategy and Digitalization in
International Shipping |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Elective |
| Level |
Bachelor |
| Duration |
One Quarter |
| Start time of the course |
Autumn, First Quarter |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Max. participants |
75 |
| Study board |
Study Board for BSc in International Shipping and
Trade
|
| Course
coordinator |
- Martin Jes Iversen - Department of Strategy and Innovation
(SI)
|
| Main academic
disciplines |
- Globalisation and international business
- Strategy
- Economics
|
| Teaching
methods |
|
|
|
Last updated on
30-06-2020
|
| Learning objectives |
- Understand what digitalization means to the context of various
segments in the shipping industry including the differences between
the dynamics of digitalization between these segments
- Understand alternative perspectives/elements of digitalization
(e.g., resources, complementarities, platforms, decision making) on
the shipping industry
- Analyse how the digitalization affects the strategies of
shipping firms within three selected segments: Container shipping,
product tanker, dry bulk
- Being able to analyse and assess in a critical way the academic
quality of reports, articles and assignments concerning the
digitalization of shipping
|
| Examination |
|
Strategy and
Digitalization in International Shipping:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Oral group exam based on written group
product |
| Number of people in the group |
4 |
| Size of written product |
Max. 10 pages |
| Assignment type |
Synopsis |
| Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Autumn |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
The synopsis is written in parallel with the elective. The
synopsis must be submitted two weeks before the date of the
exam.
|
|
| Course content, structure and pedagogical
approach |
|
Digitalization posses the potential to change the maritime
market, and should thus be regarded as a paradigmatic
transition rather than technological innovation.
This course is about digitalization in shipping with focus on
the strategic level, that is the strategic responses to the
digitalization of shipping. The course is divided in six parts:
- In the first part the students will get an introduction to the
digitalization of shipping with various examples on three
analytical levels: the macro level of the markets, the meso-level
of the segments and the micro level of the corporate
strategies.
- The second part consists of an introduction to decision making
processes with focus on the relationship between the human approach
to decision making processes.
- The third part concerns digitalization in relation to
organisational resources including the resource-based-view, the
knowledge-based view and complementary resources.
- The fourth part is about economics of information and platform
economics.
- In the fifth part the students will analyse digitalization in
three shipping segment: Container, product tank and dry bulk
illustrated by the cases of Hapag Lloyd, Maersk Tankers and
Norden.
- The final part of the course is the conclusion.
|
| Description of the teaching methods |
A combination of lectures, group work, cases and
guest lectures
Lectures on campus will be streamed live and recorded . The rest (
3 sessions) will be be precorded. |
| Feedback during the teaching period |
| Feedback in the mid-term based on presentations
and participation in case teaching |
| Student workload |
| Teaching |
42 hours |
| Class Preparation |
134 hours |
| Exam (incl. preparation) |
30 hours |
|
Last updated on
30-06-2020
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