2024/2025
MA-MMBDO1024U Developing Digital Business
| English Title |
| Developing Digital
Business |
|
|
| Language |
English |
| Course ECTS |
5 ECTS |
| Type |
Mandatory |
| Level |
Part Time Master |
| Duration |
One Semester |
| Start time of the course |
Autumn, Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Min. participants |
10 |
| Max. participants |
30 |
| Study board |
Study Board for Master i
forretningsudvikling
|
| Course
coordinator |
- Jonas Hedman - Department of Digitalisation (DIGI)
- Stefan Henningsson - Department of Digitalisation
(DIGI)
|
| Main academic
disciplines |
|
|
| Teaching
methods |
|
|
|
Last updated on
01-07-2024
|
| Learning objectives |
- Identify and explain opportunities and challenges of
digitalization for your own organization or a new venture.
- Demonstrate how course concepts, frameworks, and theories can
be used for analyzing the opportunities and challenges of
digitalization.
- Reflect upon the theoretical and practical implications of the
analyses.
|
| Examination |
|
Developing
Digital Business:
|
| Exam
ECTS |
5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Release of assignment |
An assigned subject is released in
class |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-point grading scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Summer and Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
The course exam is a written report addressing a specific exam
task that directly links to learning objectives and classroom
interactions. The specific topic of the report is communicated to
the students at the second 2-day gathering, with possibilities to
ask questions to clarify the task in class.
A feedback day will be organized to allow participants to
present and get feedback on their report ideas. The participants
are required to hand-in a an outline of their report in connection
with the feedback day as well prepare a written peer-review of the
partnering participant's outline. The peer-review should be
handed in as annex to the report and will be considered as part of
the grading.
|
|
| Course content, structure and pedagogical
approach |
|
Digitalization is changing the conditions for businesses across
industries. Based on the enabling capacities of digital
technologies, new business models emerge that are no longer
supported by digital technologies but have digital components
inseparably inscribed into their processes and value propositions.
At the heart of this digital transformation rests an increased
orientation towards digitally enabled platform-based business
models. Platform markets comprise a large and rapidly growing share
of the global economy. By market value, 60 of the world’s 100
largest corporations earn at least half of their revenue from
platform markets.
We focus on the digital economy's logic and platform-based
business's emergence and business ecosystem,
where some firms will even end up in bed with their
enemies. We will put these developments into context so that you
will understand how and why many start-up and growth companies
today engage in digital marketing, app development, social media,
online news, and information services, crowdsourcing, and online
innovation services. In addition, traditional businesses such as
publishing, entertainment, and banking are facing an ongoing
digitalization that drags them into the digital arena – an economic
arena with its own economic and competitive
principles.
|
| Description of the teaching methods |
| Please note that the teaching methods we apply
will yield the greatest benefit if you are prepared and ready for
discussing the topics in the course material. Consequently, you are
expected not only to read the material, but are also asked to
reflect on its contents before each session. This is especially
important for the cases. In addition to your individual preparation
you are asked to discuss and reflect upon some topics in groups
before the third day. These small group discussions will give you
an opportunity to compare ideas and develop your thoughts of the
topics discussed in class |
| Feedback during the teaching period |
| Feedback during class will be possible, as well
as during a specific feedback day when the ideas for the exam
report are presented and commented on by fellow students and the
instructors. |
| Student workload |
| Prepartion |
85 hours |
| Teaching |
32 hours |
| Examination |
20 hours |
|
Last updated on
01-07-2024
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