2025/2026 BA-BDMAO1022U Managing Communication, Marketing and Relations
English Title | |
Managing Communication, Marketing and Relations |
Course information |
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Language | English |
Course ECTS | 15 ECTS |
Type | Mandatory |
Level | Bachelor |
Duration | One Semester |
Start time of the course | Spring |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Service and Markets
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Course coordinator | |
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Main academic disciplines | |
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Teaching methods | |
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Last updated on 27-06-2025 |
Relevant links |
Learning objectives | ||||||||||||||||||||||||
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Prerequisites for registering for the exam (activities during the teaching period) | ||||||||||||||||||||||||
Number of compulsory
activities which must be approved (see section 13 of the Programme
Regulations): 3
Compulsory home
assignments
3 out of 6 compulsory assignments must be completed to be eligible for the exam. We grade the attempt and not the performance at the activity. NOTE: The compulsory activities are not an exam but are assessed as approved/not approved. Three compulsory activities must be approved for the student to be eligible for the exam. No extra tasks will be set before the regular exam for students who have been ill or have attempted all compulsory activities. Students automatically have extra attempts, since there are six assignments and only three need to be approved. Failing to have three assignments approved, students will lose exam attempts in the subject Managing Communication, Marketing and Relations. Read more about mandatory activities at my.cbs.dk. |
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Examination | ||||||||||||||||||||||||
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Course content, structure and pedagogical approach | ||||||||||||||||||||||||
In this course, students will be introduced to key theories and discussions in communications, media and marketing studies in order to gain conceptual and analytical tools that can help unpack the role of digital media and data in communication, marketing and business-society relations. In order to grasp the role of digital media and data, including their opportunities and challenges for different societal actors, the course examines these in relation to technological affordances, practices and wider societal power structures.
The course consists of a combination of lectures and seminars. |
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Research-based teaching | ||||||||||||||||||||||||
CBS’ programmes and teaching are research-based. The following
types of research-based knowledge and research-like activities are
included in this course:
Research-based knowledge
Research-like activities
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Description of the teaching methods | ||||||||||||||||||||||||
Lectures and seminars | ||||||||||||||||||||||||
Feedback during the teaching period | ||||||||||||||||||||||||
During lectures, the lecturer will provide feedback on the inputs from the students. The exercise classes are student-led and students will work on their reports and get peer feedback and feedback on their work from the instructor. The exercise classes focus on feedback (a mix of peer feedback and feedback from the instructor). | ||||||||||||||||||||||||
Student workload | ||||||||||||||||||||||||
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Last updated on
27-06-2025