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2025/2026  BA-BDMAO1022U  Managing Communication, Marketing and Relations

English Title
Managing Communication, Marketing and Relations

Course information
Language English
Course ECTS 15 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Course coordinator
  • Oana Brindusa Albu - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Information technology
  • Communication
  • Marketing
Teaching methods
  • Face-to-face teaching
Last updated on 27-06-2025

Relevant links
Learning objectives
  • Theories and approaches to the management of communication, marketing and relations.
  • Select relevant theory for the conceptualisation and analysis of the logics and practices of digital media and data in communication, marketing and business-society relations.
  • Discuss and critically reflect on organisational and societal opportunities and challenges in relation to the role of digital media and data in communication, marketing and business-society relations. Reflect on opportunities and challenges in relation to the role of digital media and data to communication, marketing and business-society relations
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved (see section 13 of the Programme Regulations): 3
Compulsory home assignments
3 out of 6 compulsory assignments must be completed to be eligible for the exam.

We grade the attempt and not the performance at the activity.


NOTE:
The compulsory activities are not an exam but are assessed as approved/not approved. Three compulsory activities must be approved for the student to be eligible for the exam.

No extra tasks will be set before the regular exam for students who have been ill or have attempted all compulsory activities. Students automatically have extra attempts, since there are six assignments and only three need to be approved.

Failing to have three assignments approved, students will lose exam attempts in the subject Managing Communication, Marketing and Relations.

Read more about mandatory activities at my.cbs.dk.
Examination
Managing Communication, Marketing and Relations:
Exam ECTS 15
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Case based assignment
Release of assignment The Assignment is released in Digital Exam (DE) at exam start
Duration 72 hours to prepare
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

In this course, students will be introduced to key theories and discussions in communications, media and marketing studies in order to gain conceptual and analytical tools that can help unpack the role of digital media and data in communication, marketing and business-society relations.

In order to grasp the role of digital media and data, including their opportunities and challenges for different societal actors, the course examines these in relation to technological affordances, practices and wider societal power structures.

 

The course consists of a combination of lectures and seminars.
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • New theory
  • Teacher’s own research
  • Methodology
Research-like activities
  • Development of research questions
  • Data collection
  • Analysis
Description of the teaching methods
Lectures and seminars
Feedback during the teaching period
During lectures, the lecturer will provide feedback on the inputs from the students. The exercise classes are student-led and students will work on their reports and get peer feedback and feedback on their work from the instructor. The exercise classes focus on feedback (a mix of peer feedback and feedback from the instructor).
Student workload
Preparation 268 hours
Lectures 24 hours
Exercise classes 36 hours
Exam 87 hours
Last updated on 27-06-2025