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2025/2026  BA-BSEMO2584U  Digital Entrepreneurship, 2nd Year Project

English Title
Digital Entrepreneurship, 2nd Year Project

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Service and Markets
Course coordinator
  • Søren Henning Jensen - Department of Business Humanities and Law (BHL)
Main academic disciplines
  • Managerial economics
  • Entrepreneurship
  • Service management
Teaching methods
  • Blended learning
Last updated on 26-06-2025

Relevant links

Learning objectives
After completing this course, students should be able to:
  • Demonstrate an understanding of entrepreneurship theory in relation to service management emphasizing digital services.
  • Demonstrate empirical understanding of entrepreneurship by selecting a relevant service management case relating to digital services.
  • Understand and explain key concepts of entrepreneurship.
  • Identify a suitable case for your 2nd year project and draw upon relevant theories to analyze the case.
Examination
Digital Entrepreneurship, 2nd Year Project:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance, see also the rules about examination forms in the programme regulations.
Individual or group exam Oral group exam based on written group product
Number of people in the group 3-4
Size of written product Please see text below
The number of pages depends on the number of students:

3 students: 20 pages
4 students: 25 pages
Assignment type Written assignment
Release of assignment Subject chosen by students themselves, see guidelines if any
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student has participated in the written group project for the ordinary exam, but didn't attend the oral exam, the re-examination is conducted on the basis of the group project that has already been handed in.
However, a copy of the project for the ordinary exam MUST be handed in for the re-exam within a specified time.

If the student has participated in the written group project for the ordinary exam, but not passed the oral exam, the re-exam is normally conducted on the basis of a revised version of the project that has already been handed in. However, the student may choose to hand in a new, individual project of 10 pages within a specified time.

NB! The student must clearly state at the frontpage of the project, if the project has been REVISED, or if the student has chosen to hand in a NEW PROJECT.

If the student has not participated in the written group project, the student may participate in the oral re-examination, if the student hands in an individual project of 10 pages within a specified time.
Description of the exam procedure

Students formulate their own topic inspired by the course topics and readings. The topic must be approved by the supervisor. We strongly encourage students to select a topic they find interesting and relevant for the course.

 

 

To prepare for the exam, we suggest you review the texts, slides and videos from the course to get a full overview of all themes and topics. Emphasis should be on the theories and models you have used in your project, but you should be well-acquainted with all parts of the course curriculum. The preparation for your oral exam will be covered during the course.

Course content, structure and pedagogical approach

Course Content, Structure, and Pedagogical Approach:
The modern tradition of studying and working with entrepreneurship has grown from an analogue understanding of business rooted in traditional production and services. Today, the advancement of digital technologies allows for a new type of entrepreneurship, digital entrepreneurship ranging from digital services such as search engines, software, social media and streaming services over powerful components that make up the backbone of AI engines to the very same AI engines and games. Digital entrepreneurship ranges from modest one-person companies to fast-growing digital giants reaching the coveted 1 trillion USD company value. Yet, our understanding of what digital entrepreneurship is lacking. This course explores differences and similarities between digital and analogue entrepreneurship

From here, we tune in on central topics in digital entrepreneurship, such as scaling, funding, managing the accelerated pace in development and rapid growth when digital services take off. We explore the newest literature and look at the latest practices and cases. This course is connected to the second-year project.

 

The course will cover:

  • An introduction to entrepreneurship, both as a theoretical discipline and a practice.
  • Recent developments in entrepreneurship theory and practice and their implications for service management.
  • Challenges in entrepreneurial practice, including socio-economic factors, access to finance and risk-taking.
  • The role of entrepreneurship in managing digital services.

 

By the end of the course, students will:

  • Understand the role of entrepreneurship in society and the global economy, particularly for managing digital services.
  • Be able to select and apply relevant theories of entrepreneurship to cases.
  • Be able to identify entrepreneurial potential and deal with challenges for entrepreneurial practice.
Research-based teaching
CBS’ programmes and teaching are research-based. The following types of research-based knowledge and research-like activities are included in this course:
Research-based knowledge
  • Classic and basic theory
  • New theory
Research-like activities
  • Development of research questions
  • Data collection
  • Discussion, critical reflection, modelling
  • Students conduct independent research-like activities under supervision
Description of the teaching methods
The course includes lectures, case discussions, presentations and exercises.
• Lectures both physical and pre-recordedwill cover entrepreneurship theories, relating them to service management in general and managing digital services in particular.
• Exercises will focus on discussions, case studies on entrepreneurship, and applications of entrepreneurship as a concept and practice.
• Students will work in groups and receive supervision on their project.
• Group activities will encourage participation and real-world problem-solving.
Feedback during the teaching period
Feedback During the Teaching Period:
Students will receive feedback in multiple ways:
• During lectures, through interaction with the teacher.
• During exercises.
• From supervisors during counselling sessions.
• Collective feedback after the oral exam.
Student workload
Regular class sessions: 38 hours 38 hours
Readings (approx. 550 pages of literature) 127 hours
Project work 45 hours
Preparation for and participation in the exam 5 hours
Expected literature
  • Shepherd, D. A., & Patzelt, H. (2017). The new field of sustainable entrepreneurship: Studying entrepreneurial action linking “what is to be sustained” with “what is to be developed.” Entrepreneurship Theory and Practice, 41(1), 1–26.
  • Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055.
  • Autio, E., Nambisan, S., Thomas, L. D. W., & Wright, M. (2018). Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems. Strategic Entrepreneurship Journal, 12(1), 72–95.
  • Steininger, D. M. (2019). Linking information systems and entrepreneurship: A review and agenda for IT-associated and digital entrepreneurship research. Information Systems Journal, 29(2), 363–407.
  • Srinivasan, A., & Venkatraman, N. (2018). Entrepreneurship in digital platforms: A network-centric view. Strategic Management Journal, 39(3), 937–963.
  • Wirtz, B. W., Weyerer, J. C., & Sturm, B. J. (2020). The impact of digital transformation on service management: Insights from the public sector. Journal of Service Management, 31(4), 637–657.
  • Huang, J., Henfridsson, O., Liu, M. J., & Newell, S. (2017). Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovation. MIS Quarterly, 41(1), 301–314.
  • Cennamo, C., & Santaló, J. (2019). Generative appropriation in platform ecosystems: The role of digital innovation in scaling strategies. Journal of Business Research, 103, 483–493.
  • Drover, W., Busenitz, L., Matusik, S., Townsend, D., Anglin, A., & Dushnitsky, G. (2017). A review and road map of entrepreneurial equity financing research: Venture capital, corporate venture capital, angel investment, crowdfunding, and accelerators. Journal of Management, 43(6), 1820–1853.
  • Bellavitis, C., Filatotchev, I., Kamuriwo, D. S., & Vanacker, T. (2017). Entrepreneurial finance: New frontiers of research and practice. Venture Capital, 19(1-2), 1–16.
  • Ojala, A. (2016). Business models and opportunity creation: How IT enables digital entrepreneurship. Journal of Business Research, 69(2), 890–896.
  • Li, L., Su, F., Zhang, W., & Mao, J.-Y. (2018). Digital transformation by SME entrepreneurs: A capability perspective. Information Systems Journal, 28(6), 1129–1157.
  • Acs, Z. J., Szerb, L., & Autio, E. (2016). Global entrepreneurship and development index: The role of digital entrepreneurship. Small Business Economics, 47(1), 13–28.
  • Autor, D. H., Levy, F., & Murnane, R. J. (2017). The impact of digital technologies on labor markets and economic inequality. American Economic Review, 107(5), 131–136.
  • Huang, M.-H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30–50.
  • Gomber, P., Kauffman, R. J., Parker, C., & Weber, B. W. (2018). On the fintech revolution: Interpreting the forces of innovation, disruption, and transformation in financial services. Journal of Management Information Systems, 35(1), 220–265.
  • George, G., Merrill, R. K., & Schillebeeckx, S. J. D. (2021). Digital sustainability and entrepreneurship: How digital innovations are helping tackle climate change and sustainable development. Entrepreneurship Theory and Practice, 45(5), 999–1027.
  • Zahra, S. A., & Wright, M. (2016). Understanding the social role of entrepreneurship. Journal of Management Studies, 53(4), 610–629.
  • Kohli, R., & Melville, N. P. (2019). Digital innovation: A review and synthesis. Information Systems Journal, 29(1), 200–223.
Last updated on 26-06-2025